Published in The Pulse of Employer Branding on LinkedIn - 2 December 2024
When a Request for Proposal (RFP) scope of work does not align with what decision-makers are ultimately looking for, misalignment is inevitable. This was particularly evident in my recent experience, where decision-makers at the presentation stage conveyed expectations completely different from the originally approved scope of work.
Published in CHRO SA on 7 November 2024
Fresh from the International EMBRAS Annual Awards, Celeste Sirin, employer branding specialist and CEO of Employer Branding Africa, shares her observations on how top global companies tackle leadership pipelines, employee engagement and ESG-driven impact.
In this inspiring webinar with Mel Carrington, Global Sourcing & Attraction Manager at Anglo American, we explore the crucial role of employer branding during periods of uncertainty and transformation. Against a backdrop of global challenges [...]
Published in CHRO SA on 13 August 2024
Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.
Published in CHRO SA on 13 August 2024
Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.
I was honored to be invited by Pluto LMS as the guest speaker for their webinar, where we explored how Learning & Development (L&D) plays a critical role in building a strong employer brand. As [...]
The demand for strong Recruiters and TA Specialists will continue into 2022. The question though is how many of you, as sort-after individuals, are effectively leveraging off employer branding and recruitment marketing to make yourself [...]
