6 ways high-growth employer brands get it right

Published in CHRO SA on 13 August 2024

Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.

Employer Branding is not helping you, as a Recruiter and Talent Acquisition Specialist

The demand for strong Recruiters and TA Specialists will continue into 2022. The question though is how many of you, as sort-after individuals, are effectively leveraging off employer branding and recruitment marketing to make yourself [...]

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