News & Resources | Employer Branding Africa2021-02-05T08:40:21+02:00

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Spreading the word of Employer Branding

Welcome to The Pulse of Employer Branding Africa

I am excited to be launching ongoing bite-size content of information to highlight the importance of employer branding and recruitment marketing. WHY? The pandemic has shifted the spotlight from traditional branding towards employer branding as [...]

Why Are Most Employee Value Propositions So Boring?

There’s an open secret at your company that few people, if anyone, will voice. Your employee value proposition is boring. Here’s what’s going on: Organizations spend copious amounts of time, resources, and five-digit figures in [...]

#EvolutionofWork: What lies beneath the mask for recruitment in 2021?

What started as one event for the recruitment community to use as a sounding board to gauge what people were doing during "survival mode", turned into a five-series community webinar discussion aptly called Collaborate to Navigate. [...]

#EvolutionofWork: Building an attractive employer brand for the post-Covid-19 world

Providing one standard employee value proposition (EVP) offering has shifted in our new world, as talent no longer just accepts what is offered to them. This was one of the insights offered by Dr Cecile [...]

Rebooting employer branding in response to Covid-19

Employer branding is often mistaken to be the kind of activity only associated with companies needing to attract the best talent to meet their growth trajectory, especially within a buoyant and thriving economy. This is [...]

Defining and Marketing your Recruiter Value Proposition

Progressive External Recruiters and Talent Acquisition Specialists are relooking at crafting and marketing their new Recruiter Value Propositions to remain relevant and address their client needs as we slowly move into the post-pandemic recovery phase. [...]

WEBINAR Recording: South African Employer Brands – Steering Talent through a Crisis

I had the pleasure of hosting Employer Branding SA's first webinar on Thursday, 27 August. Leaders from the essential services sector were purposefully chosen as our panelists Carina Smith-Allin, Head of Group Communications of Pick [...]

What we can learn from The Class of 2020 – Gen Z’s

Whilst the arrival of the pandemic was not altogether what Generation Z expected as they started approaching adulthood, we cannot overlook the underlying foundation of power skills they are building as they continue to self-prepare [...]

Employer Branding & Marketing essential to shifting Companies beyond COVID

43% of companies are boosting upskilling efforts after COVID With much disruption taking place this year, companies are busy reframing their Employer Value Propositions to include ongoing learning and training. This is an essential ingredient [...]

Is Your Employer Value Proposition Still Relevant?

Employees are moving back into the workplace still filled with massive uncertainty as to where we are heading with the pandemic. Many are questioning their relevance, their purpose, and whether employers will meet their needs [...]

6 Considerations for Reboarding and Engaging employees in a Covid-19 world

As countries cautiously begin to lift their various phases of lockdown, so too are companies beginning to reintegrate their employees back into the workplace. Adherence to being Covid-19 compliant is not only a legal requirement [...]

Reframing the Pillars of your Employer Value Proposition during COVID-19

Companies have paused, reset themselves, and are slowly working towards building their recovery plans to face what has now been termed the new or the next normal. Even global employer branding leaders of the largest [...]

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