Personal Branding: Your Key to Visibility and Opportunity
Published in Disruptive People in March 2025
In the first quarter of every year, I often pause and reflect on where I am and where I want to be. Am I meant to continue building my business, focus solely on consulting, or return to the corporate world? Many of you might be facing similar crossroads.
The Power of Listening: The Missing Piece in Employer Branding
Published in CHRO SA on 26 March 2025
Lately, I’ve been reminded time and again that listening isn’t just a soft skill—it’s a powerful business advantage. It’s in these subtle, human conversations—about culture, values, and behaviors—that real strategic and operational shifts start to take shape.
WEBINAR: Employer Branding – The Secret to Winning Talent
Outerbox Thinking | February Virtual Masterclass on 19 February 2025
In a world where candidates and employees alike seek deeper meaning and purpose, the power of a strong employer brand has never been more relevant. During the February Outerbox Thinking Virtual Masterclass, I had the pleasure of joining Talent Engagement Expert, Jane Moors, in a rich discussion around the evolving role of employer branding in today’s highly competitive, AI-influenced landscape.
The Future of Employer Branding in 2025
Published in CHRO SA on 12 December 2024
As 2025 approaches, the global talent landscape is evolving rapidly, demanding fresh strategies to attract, retain and empower employees. From Gen Z leadership to AI-driven branding, Celeste Sirin, CEO of Employer Branding Africa outlines the trends reshaping employer branding.
Employer Branding’s Silent Killer: C-Suite Absence
Published in The Pulse of Employer Branding on LinkedIn - 2 December 2024
When a Request for Proposal (RFP) scope of work does not align with what decision-makers are ultimately looking for, misalignment is inevitable. This was particularly evident in my recent experience, where decision-makers at the presentation stage conveyed expectations completely different from the originally approved scope of work.
Progressive companies leading the way in employer branding
Published in CHRO SA on 7 November 2024
Fresh from the International EMBRAS Annual Awards, Celeste Sirin, employer branding specialist and CEO of Employer Branding Africa, shares her observations on how top global companies tackle leadership pipelines, employee engagement and ESG-driven impact.
Humility: A Human Advantage AI can’t compete with
Published in BizCommunity on 1 November 2024
In large organisations, where rigid processes, ego, and fear can often dominate, we frequently talk about living our values—but the true test is whether those values are reflected in daily actions.
WEBINAR: Thought Leader Spotlight: Your Employer Brand – Thriving in Times of Change
In this inspiring webinar with Mel Carrington, Global Sourcing & Attraction Manager at Anglo American, we explore the crucial role of employer branding during periods of uncertainty and transformation. Against a backdrop of global challenges [...]
6 ways high-growth employer brands get it right
Published in CHRO SA on 13 August 2024
Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.
WEBINAR: Thought Leader Spotlight: Building a Business Case: The Evolution of iKhokha’s Employer Brand
Published in CHRO SA on 13 August 2024
Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.
Webinar Highlights: Learning & Development – The Cornerstone of a Strong Employer Brand (with Pluto LMS)
I was honored to be invited by Pluto LMS as the guest speaker for their webinar, where we explored how Learning & Development (L&D) plays a critical role in building a strong employer brand. As [...]
Insights on DE&I in Employer Branding and EVP – Bringing it Home
Seldom does one have the opportunity in your own household to gather deep insights into how our future emerging talent communities want workplaces to deliver on their employer brand and EVP promise. As International Pride [...]
