News & Resources | Employer Branding Africa2021-02-05T08:40:21+02:00

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Spreading the word of Employer Branding

The Pulse of Employer Branding: Your Talent Leaders are your best Recruitment Marketers

The opening up of the global talent market requires Talent Leaders (Talent Acquisition, Recruiters, and HR Leaders) to align with global best practices if they want to retain, engage and attract high-demand talent. Recruiters now [...]

The Pulse of Employer Branding: Similarities in Product Marketing and Recruitment Marketing

Just look towards Marketing at how you can draw such a great alignment between Product Marketing and Recruitment Marketing!!! THIS IS HOW? View your Product or Service as the Jobs you are trying to fill [...]

The Pulse of Employer Branding : An Employer Brand you can touch!

Your employer brand can be compared to a living organism where it constantly evolves and needs to be nurtured. To get the best out of your employer brand you need to remain on the pulse [...]

Why listening to your employees is key to successful employer branding

The strong focus of companies on employee engagement is unmistakably evident through the inundation of emails that are flooding through my inbox. McKinsey & Company's latest research confirms that employees are reaching critical levels of [...]

The Pulse of Employer Branding Africa – Digital + Human Connection = Live your Employer Brand!

A seamless approach between your digital and human connection is essential if you want to create a memorable and exceptional candidate experience. Marketing your employer brand through posting content on your culture, your Employer Value [...]

FREE WEBINAR : Bring your Employer Brand to Life through Stories

FREE WEBINAR : Bring your Employer Brand to Life through Stories - 20 May 2021 at 14h00 Join Employer Branding Africa to hear how you can keep your remote workforce attached to your company culture, [...]

The Pulse of Employer Branding Africa – Building a Business Case for Employer Branding

Building a Business Case for Employer Branding is often difficult but very possible! Employer Branding is a hard sell if you do not have the data-led insights to counteract i.e. your high turnover rates, inability [...]

The Pulse of Employer Branding Africa – The Employer Value Proposition

As you would build USPs to market and sell your product or service, so too is it necessary to define and package the unique benefits you offer to keep your employees engaged and retained internally, [...]

Welcome to The Pulse of Employer Branding Africa

I am excited to be launching ongoing bite-size content of information to highlight the importance of employer branding and recruitment marketing. WHY? The pandemic has shifted the spotlight from traditional branding towards employer branding as [...]

Why Are Most Employee Value Propositions So Boring?

There’s an open secret at your company that few people, if anyone, will voice. Your employee value proposition is boring. Here’s what’s going on: Organizations spend copious amounts of time, resources, and five-digit figures in [...]

#EvolutionofWork: What lies beneath the mask for recruitment in 2021?

What started as one event for the recruitment community to use as a sounding board to gauge what people were doing during "survival mode", turned into a five-series community webinar discussion aptly called Collaborate to Navigate. [...]

#EvolutionofWork: Building an attractive employer brand for the post-Covid-19 world

Providing one standard employee value proposition (EVP) offering has shifted in our new world, as talent no longer just accepts what is offered to them. This was one of the insights offered by Dr Cecile [...]

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