The Pulse of AI in Employer Branding: What Consumer Marketing can teach us about Recruitment Marketing

Read the published version on Bizcommunity on 13 October 2025

When people hear the word marketing, they think of products - not workplaces. And yet, that’s exactly what Recruitment Marketing is about. It’s treating your workplace like a product and your potential employees like customers.

Recruiters and Talent Acquisition – Look unto yourself for Employer Branding and Marketing

Recruiters and TA Leaders need to become their own creators and content marketers because nobody else is going to do it for them. Research confirms that many people will be joining “The Great Resignation, the [...]

WEBINARS – THE ESSENTIALS ON EMPLOYER BRANDING PROVIDED TO RECRUITER MEMBERS OF APSO

Employer Branding SA was invited by APSO (the Federation of African professional staffing organisations), the professional regulatory body for the labour recruitment industry in SA, to conduct two consecutive one hour training sessions on employer [...]

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