The Secret Currency to Talent: the EVP

Published in CHRO SA on 11 June 2024

EVP could be an employer’s secret sauce as it enhances talent management, highlighting company values and sustainability, attracting and retaining top talent. This acronym is gaining much momentum within the realm of talent management strategies of late. Despite its growing popularity, the true potential of this powerful and strategic tool is still largely untapped.

Thought Leader Spotlight: Leaders, Walk the Talk: Is Your Employer Brand More Hype Than Reality?

In the rapidly evolving workplace environment, the spotlight often shines on employer branding. This spotlight, intensified by the global reshuffle post-COVID-19, has forced a pivotal question into the open: Do leaders genuinely embody the values [...]

Thought Leader Spotlight: Beyond Buzzwords! Building a Genuine Employee Advocacy Program for Impact

We're excited to announce the launch of the Employer Branding Africa Spotlight series! This series brings together global and African Talent Leaders to discuss essential aspects of employer branding and recruitment marketing. In our inaugural [...]

What’s on your employer brand runway for 2024?

Published in CHRO SA on 30 January 2024

In a year that promises innovation and evolution, the question beckons: What steps will you take to ensure your employer brand remains relevant, future-fit and authentically resonates with your people both inside and out of your organisation?

Distinguishing your EVP in the talent market

Published in CHRO SA on 3 October 2023

Why is it that when you look at the employer value propositions (EVPs) of many companies today, you might notice a striking similarity? At first glance, their key drivers can blur into a mass of similarities.

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