Awards don’t build brands, employee experience does

Published in CHRO SA on 22 May 2025

Every year, a flood of company posts appears across social media platforms: "Proud to be recognised as an employer of choice," "Celebrated for our amazing culture," or "Named one of the best places to work." There’s nothing wrong with this announcement, but behind the shine, it’s worth asking: how do your employees actually view this, and what does it really mean to them?

The Power of Listening: The Missing Piece in Employer Branding

Published in CHRO SA on 26 March 2025

Lately, I’ve been reminded time and again that listening isn’t just a soft skill—it’s a powerful business advantage. It’s in these subtle, human conversations—about culture, values, and behaviors—that real strategic and operational shifts start to take shape.

The Secret Currency to Talent: the EVP

Published in CHRO SA on 11 June 2024

EVP could be an employer’s secret sauce as it enhances talent management, highlighting company values and sustainability, attracting and retaining top talent. This acronym is gaining much momentum within the realm of talent management strategies of late. Despite its growing popularity, the true potential of this powerful and strategic tool is still largely untapped.

WEBINAR: Thought Leader Spotlight: Leaders, Walk the Talk: Is Your Employer Brand More Hype Than Reality?

In the rapidly evolving workplace environment, the spotlight often shines on employer branding. This spotlight, intensified by the global reshuffle post-COVID-19, has forced a pivotal question into the open: Do leaders genuinely embody the values [...]

WEBINAR: Thought Leader Spotlight: Beyond Buzzwords! Building a Genuine Employee Advocacy Program for Impact

We're excited to announce the launch of the Employer Branding Africa Spotlight series! This series brings together global and African Talent Leaders to discuss essential aspects of employer branding and recruitment marketing. In our inaugural [...]

What’s on your employer brand runway for 2024?

Published in CHRO SA on 30 January 2024

In a year that promises innovation and evolution, the question beckons: What steps will you take to ensure your employer brand remains relevant, future-fit and authentically resonates with your people both inside and out of your organisation?

Distinguishing your EVP in the talent market

Published in CHRO SA on 3 October 2023

Why is it that when you look at the employer value propositions (EVPs) of many companies today, you might notice a striking similarity? At first glance, their key drivers can blur into a mass of similarities.

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