Published in CHRO SA on 22 May 2025
Every year, a flood of company posts appears across social media platforms: "Proud to be recognised as an employer of choice," "Celebrated for our amazing culture," or "Named one of the best places to work."
There’s nothing wrong with this announcement, but behind the shine, it’s worth asking: how do your employees actually view this, and what does it really mean to them?
Published in CHRO SA on 26 March 2025
Lately, I’ve been reminded time and again that listening isn’t just a soft skill—it’s a powerful business advantage. It’s in these subtle, human conversations—about culture, values, and behaviors—that real strategic and operational shifts start to take shape.
Published in CHRO SA on 11 June 2024
EVP could be an employer’s secret sauce as it enhances talent management, highlighting company values and sustainability, attracting and retaining top talent. This acronym is gaining much momentum within the realm of talent management strategies of late. Despite its growing popularity, the true potential of this powerful and strategic tool is still largely untapped.
In the rapidly evolving workplace environment, the spotlight often shines on employer branding. This spotlight, intensified by the global reshuffle post-COVID-19, has forced a pivotal question into the open: Do leaders genuinely embody the values [...]
Published in CHRO SA on 1 March 2024
Turn the recruitment lens inwards, as there is a hidden power in internal recruitment marketing strategies.
We're excited to announce the launch of the Employer Branding Africa Spotlight series! This series brings together global and African Talent Leaders to discuss essential aspects of employer branding and recruitment marketing. In our inaugural [...]
Published in CHRO SA on 30 January 2024
In a year that promises innovation and evolution, the question beckons: What steps will you take to ensure your employer brand remains relevant, future-fit and authentically resonates with your people both inside and out of your organisation?
Published in CHRO SA on 23 November 2023
It’s pointless to build an authentic, competitive, and fit-for-purpose EVP if employees don't see it reflected in their daily lives.
Published in CHRO SA on 3 October 2023
Why is it that when you look at the employer value propositions (EVPs) of many companies today, you might notice a striking similarity? At first glance, their key drivers can blur into a mass of similarities.
