The Pulse of AI in Employer Branding: What Employer Brands Reveal During Times of Change

When a product is pulled from the shelf due to a defect, organisations don't go quiet.   Communication is amplified and publicly addressed. Brands double down on explanation. They outline what went wrong, what it [...]

The Pulse of AI in Employer Branding: Is AI Rewiring Our Personal Brand?

Three years into using my co-pilot, fondly named Cel I have started noticing that things feel different. When AI first arrived, there was so much excitement, curiosity and fear all at once. Today, those emotions [...]

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