Why feisty start-ups can leverage employer branding to compete for talent

Published in CHRO SA on 1 August 2022

Within a world of constant change, what's common is the desire for talent to have purpose and impact. Agile SMEs and start-ups have recognised this. Can this not be one of the reasons why they are securing great talent across our global markets.

Recruiters are in demand but what’s missing?

Published in CHRO South Africa on 18 March 2022

Forbes confirms one of the top 10 HR trends for the 2022 workplace to be the upskilling of HR. The Great Resignation, the Great Reshuffle, the Great Reset or the Great Revolt – coin it what you will, the fact remains that many people have entered the first quarter of this year with a clearer understanding of what they’re looking for from their ideal employer.

Employer Branding Africa stands testimony to Dieter Veldsman, multiple award winner in the CHRO Awards

Dieter Veldsman is a sterling example of commitment and leadership within the Employer Branding Industry! Employer Branding Africa recalls how, in the thick of the COVID pandemic, we reached out to a number of renowned [...]

The Pulse of Employer Branding Africa – The Employer Value Proposition

As you would build USPs to market and sell your product or service, so too is it necessary to define and package the unique benefits you offer to keep your employees engaged and retained internally, [...]

#EvolutionofWork: Building an attractive employer brand for the post-Covid-19 world

Providing one standard employee value proposition (EVP) offering has shifted in our new world, as talent no longer just accepts what is offered to them. This was one of the insights offered by Dr Cecile [...]

What we can learn from The Class of 2020 – Gen Z’s

Whilst the arrival of the pandemic was not altogether what Generation Z expected as they started approaching adulthood, we cannot overlook the underlying foundation of power skills they are building as they continue to self-prepare [...]

Is Your Employer Value Proposition Still Relevant?

Employees are moving back into the workplace still filled with massive uncertainty as to where we are heading with the pandemic. Many are questioning their relevance, their purpose, and whether employers will meet their needs [...]

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