Published in CHRO SA on 1 August 2023
In today’s business landscape, many organisations profess a people-centric employer brand, emphasising their commitment to employees. However, there is a questionable gap between what they proclaim and what they deliver on in practice.
Published in Bizcommunity 13 January 2023
For many, the 2022 finishing line could not have come sooner. Generally, people were feeling beyond mentally and physically depleted having had to navigate their way through the post-pandemic year. This is not all doom and gloom though, as it has highlighted, now more than ever that people remain at the front and centre of the companies' success.
Published in CHRO SA on 1 August 2022
Within a world of constant change, what's common is the desire for talent to have purpose and impact. Agile SMEs and start-ups have recognised this. Can this not be one of the reasons why they are securing great talent across our global markets.
Published in CHRO South Africa on 18 March 2022
Forbes confirms one of the top 10 HR trends for the 2022 workplace to be the upskilling of HR. The Great Resignation, the Great Reshuffle, the Great Reset or the Great Revolt – coin it what you will, the fact remains that many people have entered the first quarter of this year with a clearer understanding of what they’re looking for from their ideal employer.
I look at my young daughters before my eyes and can’t help but reflect on the early 80s when I was the same age, pushing through my senior years of just wanting to complete my [...]
Dieter Veldsman is a sterling example of commitment and leadership within the Employer Branding Industry! Employer Branding Africa recalls how, in the thick of the COVID pandemic, we reached out to a number of renowned [...]
As you would build USPs to market and sell your product or service, so too is it necessary to define and package the unique benefits you offer to keep your employees engaged and retained internally, [...]
There’s an open secret at your company that few people, if anyone, will voice. Your employee value proposition is boring. Here’s what’s going on: Organizations spend copious amounts of time, resources, and five-digit figures in [...]
Providing one standard employee value proposition (EVP) offering has shifted in our new world, as talent no longer just accepts what is offered to them. This was one of the insights offered by Dr Cecile [...]
Employer branding is often mistaken to be the kind of activity only associated with companies needing to attract the best talent to meet their growth trajectory, especially within a buoyant and thriving economy. This is [...]
