Published in CHRO SA on 12 December 2024
As 2025 approaches, the global talent landscape is evolving rapidly, demanding fresh strategies to attract, retain and empower employees. From Gen Z leadership to AI-driven branding, Celeste Sirin, CEO of Employer Branding Africa outlines the trends reshaping employer branding.
Published in The Pulse of Employer Branding on LinkedIn - 2 December 2024
When a Request for Proposal (RFP) scope of work does not align with what decision-makers are ultimately looking for, misalignment is inevitable. This was particularly evident in my recent experience, where decision-makers at the presentation stage conveyed expectations completely different from the originally approved scope of work.
Published in BizCommunity on 1 November 2024
In large organisations, where rigid processes, ego, and fear can often dominate, we frequently talk about living our values—but the true test is whether those values are reflected in daily actions.
In this inspiring webinar with Mel Carrington, Global Sourcing & Attraction Manager at Anglo American, we explore the crucial role of employer branding during periods of uncertainty and transformation. Against a backdrop of global challenges [...]
Published in CHRO SA on 13 August 2024
Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.
Published in CHRO SA on 13 August 2024
Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.
I was honored to be invited by Pluto LMS as the guest speaker for their webinar, where we explored how Learning & Development (L&D) plays a critical role in building a strong employer brand. As [...]
In the rapidly evolving workplace environment, the spotlight often shines on employer branding. This spotlight, intensified by the global reshuffle post-COVID-19, has forced a pivotal question into the open: Do leaders genuinely embody the values [...]
