Why Talent Teams Must Start Translating the Brand - and How AI Can Help Get You There. You’ve defined your Employer Value Proposition (EVP) - the promise you make as an organisation to your [...]
Published in CHRO SA on 22 May 2025
Every year, a flood of company posts appears across social media platforms: "Proud to be recognised as an employer of choice," "Celebrated for our amazing culture," or "Named one of the best places to work."
There’s nothing wrong with this announcement, but behind the shine, it’s worth asking: how do your employees actually view this, and what does it really mean to them?
In this very inspiring webinar with Carol Hondongo, Global Talent Director for the Mastercard Foundation, we explore employer branding through the lens of purpose. 💛👉 WEBINAR REPLAY HERE 👈💛 Alignment of Personal with Company Values Carol [...]
Published in CHRO SA on 1 August 2023
In today’s business landscape, many organisations profess a people-centric employer brand, emphasising their commitment to employees. However, there is a questionable gap between what they proclaim and what they deliver on in practice.
Published in Bizcommunity 13 January 2023
As we face 2023, let’s reflect on what Jonathan, the bold and free-spirited gull can teach us, covering all aspects of the values of learning, diversity and inclusion, leadership, purpose, mediocracy, resilience, and more.
Research confirms that the likelihood of a massive global shift in the labour market will continue as we enter 2022! Call it what you will: “The Great Resignation”, “The Great Reshuffle” or “The Great Revolt” [...]
The strong focus of companies on employee engagement is unmistakably evident through the inundation of emails that are flooding through my inbox. McKinsey & Company's latest research confirms that employees are reaching critical levels of [...]
As you would build USPs to market and sell your product or service, so too is it necessary to define and package the unique benefits you offer to keep your employees engaged and retained internally, [...]
Providing one standard employee value proposition (EVP) offering has shifted in our new world, as talent no longer just accepts what is offered to them. This was one of the insights offered by Dr Cecile [...]
Employer branding is often mistaken to be the kind of activity only associated with companies needing to attract the best talent to meet their growth trajectory, especially within a buoyant and thriving economy. This is [...]
