Propelling business through a people-centric employer brand

Published in CHRO SA on 1 August 2023

In today’s business landscape, many organisations profess a people-centric employer brand, emphasising their commitment to employees. However, there is a questionable gap between what they proclaim and what they deliver on in practice.

Employer Branding Lessons from Jonathan Livingstone Seagull

Published in Bizcommunity 13 January 2023

As we face 2023, let’s reflect on what Jonathan, the bold and free-spirited gull can teach us, covering all aspects of the values of learning, diversity and inclusion, leadership, purpose, mediocracy, resilience, and more.

The Pulse of Employer Branding: Internalise your Employer Brand to enhance your culture!

Research confirms that the likelihood of a massive global shift in the labour market will continue as we enter 2022! Call it what you will:  “The Great Resignation”, “The Great Reshuffle” or “The Great Revolt” [...]

Why listening to your employees is key to successful employer branding

The strong focus of companies on employee engagement is unmistakably evident through the inundation of emails that are flooding through my inbox. McKinsey & Company's latest research confirms that employees are reaching critical levels of [...]

The Pulse of Employer Branding Africa – The Employer Value Proposition

As you would build USPs to market and sell your product or service, so too is it necessary to define and package the unique benefits you offer to keep your employees engaged and retained internally, [...]

#EvolutionofWork: Building an attractive employer brand for the post-Covid-19 world

Providing one standard employee value proposition (EVP) offering has shifted in our new world, as talent no longer just accepts what is offered to them. This was one of the insights offered by Dr Cecile [...]

WEBINAR Recording: South African Employer Brands – Steering Talent through a Crisis

I had the pleasure of hosting Employer Branding SA's first webinar on Thursday, 27 August. Leaders from the essential services sector were purposefully chosen as our panelists Carina Smith-Allin, Head of Group Communications of Pick [...]

Employer Branding & Marketing essential to shifting Companies beyond COVID

43% of companies are boosting upskilling efforts after COVID With much disruption taking place this year, companies are busy reframing their Employer Value Propositions to include ongoing learning and training. This is an essential ingredient [...]

Is Your Employer Value Proposition Still Relevant?

Employees are moving back into the workplace still filled with massive uncertainty as to where we are heading with the pandemic. Many are questioning their relevance, their purpose, and whether employers will meet their needs [...]

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