Managing Director and Founder of Employer Branding SA (now Africa)
It’s been 10 years now since I established Employer Branding SA with the passion and aim to continually position and drive employer branding as an essential HR and business principle within the South African talent industry. In 2020, enquiries from the rest of Africa and the disruption of the COVID-2019 pandemic has driven my further desire to promote the importance of employer branding beyond the border of South Africa. The workplace of 2021 has transformed into a very dispersed, complexed and challenging environment, which brings about an even great need for companies to focus on the psychological and financial well-being of their employees, together with innovating to attract high demand talent now within a global talent market.
This 2021 shift has prompted me to extend my reach into Africa, thus the launch of Employer Branding Africa. First-hand experience of life as an employer, employee, contractor, temp, business owner and consumer, continually reminds me that a workplace is not what it is always made out to be, with me still experiencing the “good, the bad and the ugly” of many brands.
I look forward to increasing our footprint into Africa as we continue to raise the awareness around adopting employer branding as an essential best practice to engaging, retaining and attracting their most valuable resources.