Leadership Archives - Employer Branding Africa

WEBINAR: Rewriting Recruitment Stories, Brands and Bots

WEBINAR: Rewriting Recruitment Stories, Brands and Bots

Outerbox Thinking | February Virtual Masterclass on 19 February 2025

In a world where candidates and employees alike seek deeper meaning and purpose, the power of a strong employer brand has never been more relevant. During the February Outerbox Thinking Virtual Masterclass, I had the pleasure of joining Talent Engagement Expert, Jane Moors, in a rich discussion around the evolving role of employer branding in today’s highly competitive, AI-influenced landscape.

By Celeste Sirin|2025-12-13T08:18:25+02:0020 November, 2025|AI & Automation, Employer Branding, Leadership, Recruitment, Talent Management, Webinar|0 Comments

WEBINAR: Thought Leader Spotlight: Rebuilding Employer Brands in a Trust Recession

WEBINAR: Thought Leader Spotlight: Rebuilding Employer Brands in a Trust Recession

In this Thought Leader Spotlight, I was joined by Mike Parsons, CEO of Fathom, to explore the growing Trust Recession and its impact on leadership, brand, and employee experience. For decades, employers held a rare [...]

By Celeste Sirin|2025-12-12T19:18:42+02:0029 August, 2025|CEO & Exco, Leadership, Trust Recession, Webinar, Workforce Trends|0 Comments

The Power of Listening: The Missing Piece in Employer Branding

The Power of Listening: The Missing Piece in Employer Branding

Published in CHRO SA on 26 March 2025

Lately, I’ve been reminded time and again that listening isn’t just a soft skill—it’s a powerful business advantage. It’s in these subtle, human conversations—about culture, values, and behaviors—that real strategic and operational shifts start to take shape.

By Celeste Sirin|2025-03-30T11:03:29+02:0029 March, 2025|Culture, Employee Engagement, Employer Branding, Employer Branding Strategy, Employer Value Proposition, Gen Z, GenZ, Impact & Belonging, Leadership, Living the Brand, Relevance, Remote, Talent Leaders, Talent Management|0 Comments

Humility: A Human Advantage AI can’t compete with

Humility: A Human Advantage AI can’t compete with

Published in BizCommunity on 1 November 2024

In large organisations, where rigid processes, ego, and fear can often dominate, we frequently talk about living our values—but the true test is whether those values are reflected in daily actions.

By Celeste Sirin|2024-12-09T09:23:57+02:001 November, 2024|Behaviours, Culture, Emotional Intelligence, Humility, Leadership, Living the Brand, Talent Management, Teamwork, Values|0 Comments

WEBINAR: Thought Leader Spotlight: Your Employer Brand – Thriving in Times of Change

WEBINAR: Thought Leader Spotlight: Your Employer Brand – Thriving in Times of Change

In this inspiring webinar with Mel Carrington, Global Sourcing & Attraction Manager at Anglo American, we explore the crucial role of employer branding during periods of uncertainty and transformation. Against a backdrop of global challenges [...]

By Celeste Sirin|2024-12-15T08:56:00+02:0010 October, 2024|Advocacy, Culture, Data Insights, Employer Brand Marketer, Employer Branding, Employer Value Proposition, High Growth, Leadership, Talent Leaders, Talent Management, Teamwork, Webinar|0 Comments

Insights on DE&I in Employer Branding and EVP – Bringing it Home

Insights on DE&I in Employer Branding and EVP – Bringing it Home

Seldom does one have the opportunity in your own household to gather deep insights into how our future emerging talent communities want workplaces to deliver on their employer brand and EVP promise. As International Pride [...]

By Celeste Sirin|2024-06-30T22:47:11+02:0030 June, 2024|DE&I, Employer Value Proposition, Gen Z, Inclusivity, LGBTQIA+, Living the Brand, Personas, Talent Management, Values, Webinar, Workplace Needs|0 Comments

Talent Acquisition Masterclass Two – Post-Event Coverage

Talent Acquisition Masterclass Two – Post-Event Coverage

Transforming Recruitment Through Your EVP and Employer Branding Our second Masterclass was held in Cape Town on Thursday, the 27th of June, where I had the pleasure of workshopping with an incredible group of progressive [...]

By Celeste Sirin|2024-06-30T22:34:08+02:0030 June, 2024|Candidate Experience, Candidate Journey, ChatGPT, Employer Brand Marketer, Employer Value Proposition, Living the Brand, Masterclasses, Personas, Recruitment, Talent Acquisition Masterclasses, Talent Management, Training|0 Comments

WEBINAR: Thought Leader Spotlight: How Purpose Shapes Modern Day Employer Branding Strategies

WEBINAR: Thought Leader Spotlight: How Purpose Shapes Modern Day Employer Branding Strategies

In this very inspiring webinar with Carol Hondongo, Global Talent Director for the Mastercard Foundation, we explore employer branding through the lens of purpose. 💛👉 WEBINAR REPLAY HERE 👈💛 Alignment of Personal with Company Values Carol [...]

By Celeste Sirin|2024-12-15T08:57:45+02:0020 June, 2024|Employee Experience, employeeadvocacy, Employer Brand Reputation, Employer Branding Strategy, Leadership, Living the Brand, Purpose, Recruitment, Stories, Talent Leaders, Webinar|0 Comments

Talent Acquisition Masterclass One – Post-Event Coverage

Talent Acquisition Masterclass One – Post-Event Coverage

Transforming Recruitment Through Your EVP and Employer Branding I am excited to share the highlights from our first in-person Talent Acquisition Masterclass, held on May 23rd. The session was a tremendous success, offering participants innovative [...]

By Celeste Sirin|2024-06-30T18:08:31+02:0026 May, 2024|Brand Recognition, Employer Brand Marketer, Employer Brand Marketer, Employer Value Proposition, Entrepreneurship, Living the Brand, Masterclasses, Personal Branding, Recruitment, Talent Management|0 Comments

WEBINAR: Thought Leader Spotlight: Elevate Your Talent Acquisition through Employer Branding

WEBINAR: Thought Leader Spotlight: Elevate Your Talent Acquisition through Employer Branding

What an incredibly informative and thought-provoking conversation Mercy Chigoma, Head of Talent Acquisition at Zutari, and I had on this much spoken about topic. If you missed our live webinar, you're definitely going to want [...]

By Celeste Sirin|2024-12-15T08:59:51+02:0019 April, 2024|Candidate Journey, Employee Advocacy, employeeadvocacy, Employer Brand Marketers, Employer Brand Reputation, Leadership, Training, Webinar|0 Comments