When a product is pulled from the shelf due to a defect, organisations don't go quiet. Communication is amplified and publicly addressed. Brands double down on explanation. They outline what went wrong, what it [...]
Three years into using my co-pilot, fondly named Cel I have started noticing that things feel different. When AI first arrived, there was so much excitement, curiosity and fear all at once. Today, those emotions [...]
As AI reshapes how we tell stories, the real test is keeping them real. Let’s be honest Many are still figuring out the advantages and adoption of employer or talent branding, whether as a talent [...]
Why today’s talent and business realities demand a stronger, more data-driven employer brand. Why It Matters Now People’s needs have changed, and Talent Leaders know this. Their challenge is to position employer branding as a [...]
Read the published version on Bizcommunity on 13 October 2025
When people hear the word marketing, they think of products - not workplaces. And yet, that’s exactly what Recruitment Marketing is about. It’s treating your workplace like a product and your potential employees like customers.
In a world where leadership trust is fragile, is your profile an asset - or a credibility gap? Through my experience of late, I’ve noticed a recurring pattern among senior people leaders - CHROs, Heads [...]
How Generative Engine Optimisation (GEO) is already shaping your talent brand story before you get the chance to tell it. 🔍 The Way We Search Has Changed Think about how you research a product or [...]
The One Thing That Sharpens Your Personal Brand - After the Meeting Ends AI isn’t human - just one of the smartest mentors you might not have considered. “What do I say when they’ve already [...]
