I was honored to be invited by Pluto LMS as the guest speaker for their webinar, where we explored how Learning & Development (L&D) plays a critical role in building a strong employer brand. As the founder of Employer Branding Africa, I’m passionate about aligning L&D strategies with employer branding to drive retention, engagement, and employee satisfaction.

Key Takeaways from the Webinar:

  • Learning and Development is a Priority: Companies with strong learning cultures see higher retention and internal mobility while employees, especially Gen Z, prioritize growth opportunities.
  • Employer Branding is Strategic: Like a product brand, your employer brand must stand out with visibility, credibility, and authentic messaging.
  • Your Employer Value Proposition: Learning and development is a cornerstone of the EVP, offering personalized growth paths and continuous learning opportunities.

I also shared a case study on Sanlam, where we collaborated to create an employee-centric employer brand during the pandemic. By prioritizing employee well-being and fine-tuning their EVP to enhance relatability, Sanlam achieved stronger alignment between employees and the company’s deliverables and values.

This webinar underscored the alignment between Pluto LMS and Employer Branding Africa, as we both recognise Learning and Development as a powerful driver of employer branding success.

📚 Ready to enhance your employer brand? Visit the Employer Branding Africa Learning Academy for actionable courses and tools: https://ebalearningacademy.com/

👇Enjoy the Webinar Recording Below 👇