In this inspiring webinar with Mel Carrington, Global Sourcing & Attraction Manager at Anglo American, we explore the crucial role of employer branding during periods of uncertainty and transformation. Against a backdrop of global challenges like inflation, political instability, environmental change, and the rise of AI, Mel provides actionable insights on adapting and strengthening employer branding strategies to meet the demands of a shifting talent landscape.

💛👉 WEBINAR REPLAY HERE 👈💛

Strengthening Connections Through Alumni Networks and Talent Communities

Mel highlights the importance of staying connected with talent—both past and future—when recruitment slows down. At Anglo American, this is achieved by:

  • Alumni Networks: Maintaining relationships with former employees who continue to act as brand advocates and referral sources.
  • Talent Communities: Building and nurturing a pool of engaged future candidates ensures readiness when hiring resumes.
  • Internal Advocacy: Focusing on existing employees as the core advocates of the employer brand, ensuring consistent messaging and authentic storytelling.

Empowering Talent Leaders to Build Advocacy

A key takeaway is the role of personal branding in employer branding. Mel shares how Anglo American equips Talent Leaders with tools like Canva to easily create personalized, impactful content. This not only empowers leaders to share their stories but also fosters authentic, relatable advocacy for the employer brand, creating differentiation in the talent market.

Measuring Employer Branding Success

Measuring the impact of employer branding is crucial, particularly in times of financial scrutiny. Mel provides examples of metrics Anglo American uses to track success:

  • Influenced Hires: Roles where employer branding efforts improve both quality and quantity of applicants.
  • UTM Tracking: Monitoring the journey from initial engagement to application to evaluate the performance of campaigns and messaging.
    These data-driven approaches ensure alignment between efforts and measurable outcomes, justifying the investment in employer branding.

Fostering Trust Through Leadership and Culture

Mel emphasizes that employer branding is a collective responsibility. Leaders and managers play a pivotal role in embodying the company’s values and delivering on the brand promise. She discusses how Anglo American reinforces trust and culture by fostering transparent leadership and deeply engaging teams, ensuring alignment between what the brand promises and what employees experience.

Key Takeaways

Mel concludes the webinar with these impactful lessons:

  • Employer branding is not confined to HR; it is the responsibility of every employee, leader, and advocate.
  • Authenticity and consistency in communication are essential to building trust during times of change.
  • A strong employer brand relies on fostering meaningful connections and delivering on promises at every stage of the employee journey.

Watch the Full Webinar Replay and Learn More

Missed this insightful session? 💡👉 [WATCH THE WEBINAR REPLAY HERE] 👈💡

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