The Pulse of Employer Branding: Similarities in Product Marketing and Recruitment Marketing

Just look towards Marketing at how you can draw such a great alignment between Product Marketing and Recruitment Marketing!!! THIS IS HOW? View your Product or Service as the Jobs you are trying to fill [...]

Why listening to your employees is key to successful employer branding

The strong focus of companies on employee engagement is unmistakably evident through the inundation of emails that are flooding through my inbox. McKinsey & Company's latest research confirms that employees are reaching critical levels of [...]

The Pulse of Employer Branding Africa – Building a Business Case for Employer Branding

Building a Business Case for Employer Branding is often difficult but very possible! Employer Branding is a hard sell if you do not have the data-led insights to counteract i.e. your high turnover rates, inability [...]

The Pulse of Employer Branding Africa – The Employer Value Proposition

As you would build USPs to market and sell your product or service, so too is it necessary to define and package the unique benefits you offer to keep your employees engaged and retained internally, [...]

#EvolutionofWork: Building an attractive employer brand for the post-Covid-19 world

Providing one standard employee value proposition (EVP) offering has shifted in our new world, as talent no longer just accepts what is offered to them. This was one of the insights offered by Dr Cecile [...]

WEBINAR Recording: South African Employer Brands – Steering Talent through a Crisis

I had the pleasure of hosting Employer Branding SA's first webinar on Thursday, 27 August. Leaders from the essential services sector were purposefully chosen as our panelists Carina Smith-Allin, Head of Group Communications of Pick [...]

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