Just look towards Marketing at how you can draw such a great alignment between Product Marketing and Recruitment Marketing!!! THIS IS HOW? View your Product or Service as the Jobs you are trying to fill [...]
Your employer brand can be compared to a living organism where it constantly evolves and needs to be nurtured. To get the best out of your employer brand you need to remain on the pulse [...]
The strong focus of companies on employee engagement is unmistakably evident through the inundation of emails that are flooding through my inbox. McKinsey & Company's latest research confirms that employees are reaching critical levels of [...]
FREE WEBINAR : Bring your Employer Brand to Life through Stories - 20 May 2021 at 14h00 Join Employer Branding Africa to hear how you can keep your remote workforce attached to your company culture, [...]
Building a Business Case for Employer Branding is often difficult but very possible! Employer Branding is a hard sell if you do not have the data-led insights to counteract i.e. your high turnover rates, inability [...]
As you would build USPs to market and sell your product or service, so too is it necessary to define and package the unique benefits you offer to keep your employees engaged and retained internally, [...]
I am excited to be launching ongoing bite-size content of information to highlight the importance of employer branding and recruitment marketing. WHY? The pandemic has shifted the spotlight from traditional branding towards employer branding as [...]
There’s an open secret at your company that few people, if anyone, will voice. Your employee value proposition is boring. Here’s what’s going on: Organizations spend copious amounts of time, resources, and five-digit figures in [...]
Providing one standard employee value proposition (EVP) offering has shifted in our new world, as talent no longer just accepts what is offered to them. This was one of the insights offered by Dr Cecile [...]
I had the pleasure of hosting Employer Branding SA's first webinar on Thursday, 27 August. Leaders from the essential services sector were purposefully chosen as our panelists Carina Smith-Allin, Head of Group Communications of Pick [...]
