Published in CHRO SA on 12 December 2024
As 2025 approaches, the global talent landscape is evolving rapidly, demanding fresh strategies to attract, retain and empower employees. From Gen Z leadership to AI-driven branding, Celeste Sirin, CEO of Employer Branding Africa outlines the trends reshaping employer branding.
Published in The Pulse of Employer Branding on LinkedIn - 2 December 2024
When a Request for Proposal (RFP) scope of work does not align with what decision-makers are ultimately looking for, misalignment is inevitable. This was particularly evident in my recent experience, where decision-makers at the presentation stage conveyed expectations completely different from the originally approved scope of work.
In this inspiring webinar with Mel Carrington, Global Sourcing & Attraction Manager at Anglo American, we explore the crucial role of employer branding during periods of uncertainty and transformation. Against a backdrop of global challenges [...]
Published in CHRO SA on 13 August 2024
Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.
Published in CHRO SA on 13 August 2024
Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.
Transforming Recruitment Through Your EVP and Employer Branding Our second Masterclass was held in Cape Town on Thursday, the 27th of June, where I had the pleasure of workshopping with an incredible group of progressive [...]
Transforming Recruitment Through Your EVP and Employer Branding I am excited to share the highlights from our first in-person Talent Acquisition Masterclass, held on May 23rd. The session was a tremendous success, offering participants innovative [...]
