The Pulse of AI in Employer Branding: Is AI Rewiring Our Personal Brand?

Three years into using my co-pilot, fondly named Cel I have started noticing that things feel different. When AI first arrived, there was so much excitement, curiosity and fear all at once. Today, those emotions [...]

The Pulse of AI in Employer Branding: Sharpened by AI. Rooted in Personal Branding.

The One Thing That Sharpens Your Personal Brand - After the Meeting Ends AI isn’t human - just one of the smartest mentors you might not have considered. “What do I say when they’ve already [...]

Personal Branding: Your Key to Visibility and Opportunity

Published in Disruptive People in March 2025

In the first quarter of every year, I often pause and reflect on where I am and where I want to be. Am I meant to continue building my business, focus solely on consulting, or return to the corporate world? Many of you might be facing similar crossroads.

The Power of Listening: The Missing Piece in Employer Branding

Published in CHRO SA on 26 March 2025

Lately, I’ve been reminded time and again that listening isn’t just a soft skill—it’s a powerful business advantage. It’s in these subtle, human conversations—about culture, values, and behaviors—that real strategic and operational shifts start to take shape.

Dominate the Talent Market in 2024 – Become an Employer Magnet : Free Tools & Course for Your Success

As Talent Leaders (Talent Acquisition, HR, Recruiters, Sourcers, Recruitment Marketers, Employer Branding Specialists and anyone involved in one's recruitment brand), we all understand the importance of remaining relevant, by staying connected, knowledgeable, and on top [...]

Propelling business through a people-centric employer brand

Published in CHRO SA on 1 August 2023

In today’s business landscape, many organisations profess a people-centric employer brand, emphasising their commitment to employees. However, there is a questionable gap between what they proclaim and what they deliver on in practice.

#BizTrends2023: Predictions for employer branding inside and out

Published in Bizcommunity 13 January 2023

For many, the 2022 finishing line could not have come sooner. Generally, people were feeling beyond mentally and physically depleted having had to navigate their way through the post-pandemic year. This is not all doom and gloom though, as it has highlighted, now more than ever that people remain at the front and centre of the companies' success.

LAUNCH & RECORDINGS: Employer Branding Africa FREE 40 Minute Pulse for Recruiters & TA Specialists

On Friday, 16 September #EBPulsers gathered together to kickstart the FIRST of the exciting Pulse of Marketing & Employer Branding series tailored for Recruiters and TA Specialists. These free sessions are deliberately restricted to only [...]

Why feisty start-ups can leverage employer branding to compete for talent

Published in CHRO SA on 1 August 2022

Within a world of constant change, what's common is the desire for talent to have purpose and impact. Agile SMEs and start-ups have recognised this. Can this not be one of the reasons why they are securing great talent across our global markets.

WEBINAR RECORDING : How to Start Working on Your Employer Brand and Witness Great Results

Joint Webinar hosted by Employer Branding Africa and Employer Branding Brasil Country representatives Caio Infante from Brasil and Celeste Sirin from Africa rallied their clients together to host an enjoyable discussion of what we love [...]

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