Future-proofing your EVP for 2026 in an AI-driven workplace

Read the published version in CHRO SA published on the 27th of November 2025

As organisations sprint towards an automated future, Celeste Sirin, founder of Employer Branding Africa, highlights why the future won’t belong to the most technologically advanced organisations, but to the most human ones.

The Pulse of AI in Employer Branding: Have We Lost Our Voice?

As AI reshapes how we tell stories, the real test is keeping them real. Let’s be honest Many are still figuring out the advantages and adoption of employer or talent branding, whether as a talent [...]

The Pulse of AI in Employer Branding: What Does AI say about your Employer Brand?

How Generative Engine Optimisation (GEO) is already shaping your talent brand story before you get the chance to tell it. 🔍 The Way We Search Has Changed Think about how you research a product or [...]

The Pulse of AI in Employer Branding: Sharpened by AI. Rooted in Personal Branding.

The One Thing That Sharpens Your Personal Brand - After the Meeting Ends AI isn’t human - just one of the smartest mentors you might not have considered. “What do I say when they’ve already [...]

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