The Pulse of Employer Branding: Your Talent Leaders are your best Recruitment Marketers

The opening up of the global talent market requires Talent Leaders (Talent Acquisition, Recruiters, and HR Leaders) to align with global best practices if they want to retain, engage and attract high-demand talent. Recruiters now [...]

The Pulse of Employer Branding: Similarities in Product Marketing and Recruitment Marketing

Just look towards Marketing at how you can draw such a great alignment between Product Marketing and Recruitment Marketing!!! THIS IS HOW? View your Product or Service as the Jobs you are trying to fill [...]

The Pulse of Employer Branding Africa – Digital + Human Connection = Live your Employer Brand!

A seamless approach between your digital and human connection is essential if you want to create a memorable and exceptional candidate experience. Marketing your employer brand through posting content on your culture, your Employer Value [...]

Defining and Marketing your Recruiter Value Proposition

Progressive External Recruiters and Talent Acquisition Specialists are relooking at crafting and marketing their new Recruiter Value Propositions to remain relevant and address their client needs as we slowly move into the post-pandemic recovery phase. [...]

What we can learn from The Class of 2020 – Gen Z’s

Whilst the arrival of the pandemic was not altogether what Generation Z expected as they started approaching adulthood, we cannot overlook the underlying foundation of power skills they are building as they continue to self-prepare [...]

Employer Branding & Marketing essential to shifting Companies beyond COVID

43% of companies are boosting upskilling efforts after COVID With much disruption taking place this year, companies are busy reframing their Employer Value Propositions to include ongoing learning and training. This is an essential ingredient [...]

Treat Personal Brands as an extension of your Employer Brand

Employer branding expert Celeste Sirin says candidates want real stories about the various personalities at work. You might not have a formidable brand like Richard Branson, Oprah Winfrey, Steve Jobs or Jeff Bezos, but one [...]

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