From Purpose to Performance: How Gen Z’s values impact your brand and employee success

Published in CHRO SA on 23 May 2023

Gen Zs, the digital generation and early career seekers, can be characterised as authentic, pragmatic, entrepreneurial, resilient, ambitious, and collaborative. They are fully armed with what matters to them from their future employer.

Defining and Marketing your Recruiter Value Proposition

Progressive External Recruiters and Talent Acquisition Specialists are relooking at crafting and marketing their new Recruiter Value Propositions to remain relevant and address their client needs as we slowly move into the post-pandemic recovery phase. [...]

WEBINAR Recording: South African Employer Brands – Steering Talent through a Crisis

I had the pleasure of hosting Employer Branding SA's first webinar on Thursday, 27 August. Leaders from the essential services sector were purposefully chosen as our panelists Carina Smith-Allin, Head of Group Communications of Pick [...]

What we can learn from The Class of 2020 – Gen Z’s

Whilst the arrival of the pandemic was not altogether what Generation Z expected as they started approaching adulthood, we cannot overlook the underlying foundation of power skills they are building as they continue to self-prepare [...]

Reimagine Employer Branding in the Roaring ’20s – #BizTrends2020

One hundred years have now passed since the beginning of the infamous roaring '20s - an era of dramatic economic, social and political uncertainty, together with much technological development and change - a world no [...]

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