Read the published version in CHRO SA published on the 27th of November 2025
As organisations sprint towards an automated future, Celeste Sirin, founder of Employer Branding Africa, highlights why the future won’t belong to the most technologically advanced organisations, but to the most human ones.
As AI reshapes how we tell stories, the real test is keeping them real. Let’s be honest Many are still figuring out the advantages and adoption of employer or talent branding, whether as a talent [...]
Why today’s talent and business realities demand a stronger, more data-driven employer brand. Why It Matters Now People’s needs have changed, and Talent Leaders know this. Their challenge is to position employer branding as a [...]
Read the published version on Bizcommunity on 13 October 2025
When people hear the word marketing, they think of products - not workplaces. And yet, that’s exactly what Recruitment Marketing is about. It’s treating your workplace like a product and your potential employees like customers.
In a world where leadership trust is fragile, is your profile an asset - or a credibility gap? Through my experience of late, I’ve noticed a recurring pattern among senior people leaders - CHROs, Heads [...]
On Friday, 16 September #EBPulsers gathered together to kickstart the FIRST of the exciting Pulse of Marketing & Employer Branding series tailored for Recruiters and TA Specialists. These free sessions are deliberately restricted to only [...]
