Progressive companies leading the way in employer branding

Published in CHRO SA on 7 November 2024

Fresh from the International EMBRAS Annual Awards, Celeste Sirin, employer branding specialist and CEO of Employer Branding Africa, shares her observations on how top global companies tackle leadership pipelines, employee engagement and ESG-driven impact.

From Purpose to Performance: How Gen Z’s values impact your brand and employee success

Published in CHRO SA on 23 May 2023

Gen Zs, the digital generation and early career seekers, can be characterised as authentic, pragmatic, entrepreneurial, resilient, ambitious, and collaborative. They are fully armed with what matters to them from their future employer.

Employer Branding Lessons from Jonathan Livingstone Seagull

Published in Bizcommunity 13 January 2023

As we face 2023, let’s reflect on what Jonathan, the bold and free-spirited gull can teach us, covering all aspects of the values of learning, diversity and inclusion, leadership, purpose, mediocracy, resilience, and more.

#BizTrends2023: Predictions for employer branding inside and out

Published in Bizcommunity 13 January 2023

For many, the 2022 finishing line could not have come sooner. Generally, people were feeling beyond mentally and physically depleted having had to navigate their way through the post-pandemic year. This is not all doom and gloom though, as it has highlighted, now more than ever that people remain at the front and centre of the companies' success.

#EvolutionofWork: What lies beneath the mask for recruitment in 2021?

What started as one event for the recruitment community to use as a sounding board to gauge what people were doing during "survival mode", turned into a five-series community webinar discussion aptly called Collaborate to Navigate. [...]

Reimagine Employer Branding in the Roaring ’20s – #BizTrends2020

One hundred years have now passed since the beginning of the infamous roaring '20s - an era of dramatic economic, social and political uncertainty, together with much technological development and change - a world no [...]

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