A CEO’s role in shaping, living, and amplifying the employer brand

Published in BizCommunity on 26 June 2025

It’s no surprise that the most successful employer brands are led by CEOs who drive from the top. They bring a compelling business strategy - but just as importantly, they recognise that it’s the people strategy that delivers the objectives.

Awards don’t build brands, employee experience does

Published in CHRO SA on 22 May 2025

Every year, a flood of company posts appears across social media platforms: "Proud to be recognised as an employer of choice," "Celebrated for our amazing culture," or "Named one of the best places to work." There’s nothing wrong with this announcement, but behind the shine, it’s worth asking: how do your employees actually view this, and what does it really mean to them?

Employer Branding Africa stands testimony to Dieter Veldsman, multiple award winner in the CHRO Awards

Dieter Veldsman is a sterling example of commitment and leadership within the Employer Branding Industry! Employer Branding Africa recalls how, in the thick of the COVID pandemic, we reached out to a number of renowned [...]

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