Join me and Steph Snyman, Chief Talent Officer of iKhokha, as she shares her incredible journey in talent acquisition for one of South Africa’s fastest-growing fintech companies. In this session, Steph unpacks how she worked closely with executives, marketing, and communications to scale the business for growth—all while building a formidable employer brand.

This webinar is packed with actionable insights for start-ups and high-growth organizations looking to position their talent brand alongside their product or service brand.

💡👉 WEBINAR REPLAY HERE👈💡

Golden Nuggets from Steph’s Journey

1. Rechannel Recruitment Spend into Employer Branding

  • Steph shares how she moved away from relying on external agencies and redirected resources to build a strong, long-term employer brand. This approach focused on authenticity, lived values, and employee advocacy, enabling iKhokha to attract talent directly and sustainably.

2. Collaborate for Stakeholder Buy-In

  • Gaining trust and support from executives and marketing teams was a cornerstone of Steph’s strategy. By aligning the talent brand with the company’s master brand, she created a unified message that resonated with employees and candidates alike.

3. Keep the Employer Brand Relevant

  • Steph emphasized the importance of staying attuned to the ever-changing workforce landscape. Regular updates to the Employer Value Proposition (EVP) ensured it remained aligned with macroeconomic challenges and the evolving expectations of employees.

Key Takeaways for High-Growth Organizations

  • Reallocate Budgets Strategically: Replace short-term recruitment fixes with sustainable investments in employer branding.
  • Stay Authentic and Transparent: Define and communicate your organization’s values and behaviors clearly to attract and retain the right talent.
  • Collaborate Across Departments: Work with marketing, communications, and executives to ensure a cohesive talent strategy.
  • Continuously Refine Your EVP: Revisit your employer brand narrative frequently to ensure relevance and resonance.

Ready to Take Your Employer Brand to the Next Level?

If you missed this inspiring webinar, watch the replay to gain deeper insights from Steph’s experience at iKhokha. Whether you’re scaling your business or refining your talent acquisition strategy, her actionable advice will help you build a resilient, impactful employer brand.

👉 WATCH THE WEBINAR REPLAY HERE

If you’re looking to enhance your skills through adopting employer branding and recruitment marketing into your Talent Acquisition and Management Strategies, our Employer Branding Africa Learning Academy offers a range of courses, webinars and tools for beginners to advanced levels. Learn how to shift from traditional recruitment to becoming a strategic employer brand marketer.

💡 VISIT THE ACADEMY HERE