The Secret Currency to Talent: the EVP

Published in CHRO SA on 11 June 2024

EVP could be an employer’s secret sauce as it enhances talent management, highlighting company values and sustainability, attracting and retaining top talent. This acronym is gaining much momentum within the realm of talent management strategies of late. Despite its growing popularity, the true potential of this powerful and strategic tool is still largely untapped.

The EBA Learning Academy launches – Personal Branding – Building an Employer Brand with Heart

News Announcement The Employer Branding Africa Learning Academy has recently launched its first paid course, "Personal Branding – Building an Employer Brand with Heart." This course is designed to empower Recruiters, Talent Acquisition Leaders, and [...]

From Purpose to Performance: How Gen Z’s values impact your brand and employee success

Published in CHRO SA on 23 May 2023

Gen Zs, the digital generation and early career seekers, can be characterised as authentic, pragmatic, entrepreneurial, resilient, ambitious, and collaborative. They are fully armed with what matters to them from their future employer.

How to build a valuable employer brand from the start

Published in Bizcommunity 23 November 2022

Unknown startups need to be quite clear in how they craft, inform and shape their employer brands and value propositions to engage, retain and attract this new generation as they are clear on what they want.

Why feisty start-ups can leverage employer branding to compete for talent

Published in CHRO SA on 1 August 2022

Within a world of constant change, what's common is the desire for talent to have purpose and impact. Agile SMEs and start-ups have recognised this. Can this not be one of the reasons why they are securing great talent across our global markets.

Employer Branding is not helping you, as a Recruiter and Talent Acquisition Specialist

The demand for strong Recruiters and TA Specialists will continue into 2022. The question though is how many of you, as sort-after individuals, are effectively leveraging off employer branding and recruitment marketing to make yourself [...]

Employer Branding Africa stands testimony to Dieter Veldsman, multiple award winner in the CHRO Awards

Dieter Veldsman is a sterling example of commitment and leadership within the Employer Branding Industry! Employer Branding Africa recalls how, in the thick of the COVID pandemic, we reached out to a number of renowned [...]

WEBINAR Recording: South African Employer Brands – Steering Talent through a Crisis

I had the pleasure of hosting Employer Branding SA's first webinar on Thursday, 27 August. Leaders from the essential services sector were purposefully chosen as our panelists Carina Smith-Allin, Head of Group Communications of Pick [...]

Employer Branding & Marketing essential to shifting Companies beyond COVID

43% of companies are boosting upskilling efforts after COVID With much disruption taking place this year, companies are busy reframing their Employer Value Propositions to include ongoing learning and training. This is an essential ingredient [...]

Is Your Employer Value Proposition Still Relevant?

Employees are moving back into the workplace still filled with massive uncertainty as to where we are heading with the pandemic. Many are questioning their relevance, their purpose, and whether employers will meet their needs [...]

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