Reputation Archives - Employer Branding Africa

The Pulse of AI in Employer Branding: What Employer Brands Reveal During Times of Change

The Pulse of AI in Employer Branding: What Employer Brands Reveal During Times of Change

When a product is pulled from the shelf due to a defect, organisations don't go quiet. Communication is amplified and publicly addressed. Brands double down on explanation. They outline what went wrong, what it [...]

By Celeste Sirin|2026-02-09T12:59:43+02:0012 February, 2026|#EBPulsers, Communications, employeeadvocacy, Humanize, Layoffs, Reputation, Talent Management, The Pulse, Trust|0 Comments

The Pulse of AI in Employer Branding: What Consumer Marketing can teach us about Recruitment Marketing

The Pulse of AI in Employer Branding: What Consumer Marketing can teach us about Recruitment Marketing

Read the published version on Bizcommunity on 13 October 2025

When people hear the word marketing, they think of products - not workplaces. And yet, that’s exactly what Recruitment Marketing is about. It’s treating your workplace like a product and your potential employees like customers.

By Celeste Sirin|2025-10-14T19:45:38+02:0014 October, 2025|#EBPulsers, Consumer marketing, Employer Brand Marketer, Recruitment, Recruitment Advertising, Reputation, Social Media Recruitment, Talent Acquisition Masterclasses, The Pulse|0 Comments