Employer Branding’s Silent Killer: C-Suite Absence
Published in The Pulse of Employer Branding on LinkedIn - 2 December 2024
When a Request for Proposal (RFP) scope of work does not align with what decision-makers are ultimately looking for, misalignment is inevitable. This was particularly evident in my recent experience, where decision-makers at the presentation stage conveyed expectations completely different from the originally approved scope of work.