Employer Branding’s Silent Killer: C-Suite Absence

Published in The Pulse of Employer Branding on LinkedIn - 2 December 2024

When a Request for Proposal (RFP) scope of work does not align with what decision-makers are ultimately looking for, misalignment is inevitable. This was particularly evident in my recent experience, where decision-makers at the presentation stage conveyed expectations completely different from the originally approved scope of work.

Humility: A Human Advantage AI can’t compete with

Published in BizCommunity on 1 November 2024

In large organisations, where rigid processes, ego, and fear can often dominate, we frequently talk about living our values—but the true test is whether those values are reflected in daily actions.

WEBINAR: Thought Leader Spotlight: Your Employer Brand – Thriving in Times of Change

In this inspiring webinar with Mel Carrington, Global Sourcing & Attraction Manager at Anglo American, we explore the crucial role of employer branding during periods of uncertainty and transformation. Against a backdrop of global challenges [...]

6 ways high-growth employer brands get it right

Published in CHRO SA on 13 August 2024

Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.

WEBINAR: Thought Leader Spotlight: Building a Business Case: The Evolution of iKhokha’s Employer Brand

Published in CHRO SA on 13 August 2024

Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.

How to build a valuable employer brand from the start

Published in Bizcommunity 23 November 2022

Unknown startups need to be quite clear in how they craft, inform and shape their employer brands and value propositions to engage, retain and attract this new generation as they are clear on what they want.

Why feisty start-ups can leverage employer branding to compete for talent

Published in CHRO SA on 1 August 2022

Within a world of constant change, what's common is the desire for talent to have purpose and impact. Agile SMEs and start-ups have recognised this. Can this not be one of the reasons why they are securing great talent across our global markets.

WEBINAR RECORDING : How to Start Working on Your Employer Brand and Witness Great Results

Joint Webinar hosted by Employer Branding Africa and Employer Branding Brasil Country representatives Caio Infante from Brasil and Celeste Sirin from Africa rallied their clients together to host an enjoyable discussion of what we love [...]

The Pulse of Employer Branding: Start-Ups have a Massive Employer Branding Advantage

To lead on Employer Branding for a start-up, you need to have a seller's mentality. Where do you start? Address the functional heads to gather an understanding of what matters to them most. The great [...]

Defining and Marketing your Recruiter Value Proposition

Progressive External Recruiters and Talent Acquisition Specialists are relooking at crafting and marketing their new Recruiter Value Propositions to remain relevant and address their client needs as we slowly move into the post-pandemic recovery phase. [...]

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