When a product is pulled from the shelf due to a defect, organisations don't go quiet. Communication is amplified and publicly addressed. Brands double down on explanation. They outline what went wrong, what it [...]
Three years into using my co-pilot, fondly named Cel I have started noticing that things feel different. When AI first arrived, there was so much excitement, curiosity and fear all at once. Today, those emotions [...]
As AI reshapes how we tell stories, the real test is keeping them real. Let’s be honest Many are still figuring out the advantages and adoption of employer or talent branding, whether as a talent [...]
Published in BizCommunity on 26 June 2025
It’s no surprise that the most successful employer brands are led by CEOs who drive from the top. They bring a compelling business strategy - but just as importantly, they recognise that it’s the people strategy that delivers the objectives.
Published in CHRO SA on 22 May 2025
Every year, a flood of company posts appears across social media platforms: "Proud to be recognised as an employer of choice," "Celebrated for our amazing culture," or "Named one of the best places to work."
There’s nothing wrong with this announcement, but behind the shine, it’s worth asking: how do your employees actually view this, and what does it really mean to them?
In this very inspiring webinar with Carol Hondongo, Global Talent Director for the Mastercard Foundation, we explore employer branding through the lens of purpose. 💛👉 WEBINAR REPLAY HERE 👈💛 Alignment of Personal with Company Values Carol [...]
What an incredibly informative and thought-provoking conversation Mercy Chigoma, Head of Talent Acquisition at Zutari, and I had on this much spoken about topic. If you missed our live webinar, you're definitely going to want [...]
In the rapidly evolving workplace environment, the spotlight often shines on employer branding. This spotlight, intensified by the global reshuffle post-COVID-19, has forced a pivotal question into the open: Do leaders genuinely embody the values [...]
Published in CHRO SA on 1 March 2024
Turn the recruitment lens inwards, as there is a hidden power in internal recruitment marketing strategies.
We're excited to announce the launch of the Employer Branding Africa Spotlight series! This series brings together global and African Talent Leaders to discuss essential aspects of employer branding and recruitment marketing. In our inaugural [...]
