A CEO’s role in shaping, living, and amplifying the employer brand

Published in BizCommunity on 26 June 2025

It’s no surprise that the most successful employer brands are led by CEOs who drive from the top. They bring a compelling business strategy - but just as importantly, they recognise that it’s the people strategy that delivers the objectives.

Awards don’t build brands, employee experience does

Published in CHRO SA on 22 May 2025

Every year, a flood of company posts appears across social media platforms: "Proud to be recognised as an employer of choice," "Celebrated for our amazing culture," or "Named one of the best places to work." There’s nothing wrong with this announcement, but behind the shine, it’s worth asking: how do your employees actually view this, and what does it really mean to them?

WEBINAR: Thought Leader Spotlight: How Purpose Shapes Modern Day Employer Branding Strategies

In this very inspiring webinar with Carol Hondongo, Global Talent Director for the Mastercard Foundation, we explore employer branding through the lens of purpose.   💛👉 WEBINAR REPLAY HERE 👈💛 Alignment of Personal with Company Values Carol [...]

WEBINAR: Thought Leader Spotlight: Elevate Your Talent Acquisition through Employer Branding

What an incredibly informative and thought-provoking conversation Mercy Chigoma, Head of Talent Acquisition at Zutari, and I had on this much spoken about topic. If you missed our live webinar, you're definitely going to want [...]

WEBINAR: Thought Leader Spotlight: Leaders, Walk the Talk: Is Your Employer Brand More Hype Than Reality?

In the rapidly evolving workplace environment, the spotlight often shines on employer branding. This spotlight, intensified by the global reshuffle post-COVID-19, has forced a pivotal question into the open: Do leaders genuinely embody the values [...]

WEBINAR: Thought Leader Spotlight: Beyond Buzzwords! Building a Genuine Employee Advocacy Program for Impact

We're excited to announce the launch of the Employer Branding Africa Spotlight series! This series brings together global and African Talent Leaders to discuss essential aspects of employer branding and recruitment marketing. In our inaugural [...]

Dominate the Talent Market in 2024 – Become an Employer Magnet : Free Tools & Course for Your Success

As Talent Leaders (Talent Acquisition, HR, Recruiters, Sourcers, Recruitment Marketers, Employer Branding Specialists and anyone involved in one's recruitment brand), we all understand the importance of remaining relevant, by staying connected, knowledgeable, and on top [...]

WEBINAR: Cracking the Code: The Employer Branding Imperative for Startup Success

We hosted a captivating webinar focused on the vital role of employer branding in achieving startup success. Titled "Cracking the Code: The Employer Branding Imperative for Startup Success," this event explored why employer branding should [...]

Leveraging Third Parties to Boost your Employer Brand

Published in CHRO SA ('Three tools to boost employer brand') 23 April 2023

Disregarding employer brand advocacy with third-party stakeholders can be detrimental. You cannot afford to overlook this!

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