Future-proofing your EVP for 2026 in an AI-driven workplace

Read the published version in CHRO SA published on the 27th of November 2025

As organisations sprint towards an automated future, Celeste Sirin, founder of Employer Branding Africa, highlights why the future won’t belong to the most technologically advanced organisations, but to the most human ones.

The Pulse of AI in Employer Branding: How to Build a Business Case for Employer Branding

Why today’s talent and business realities demand a stronger, more data-driven employer brand. Why It Matters Now People’s needs have changed, and Talent Leaders know this. Their challenge is to position employer branding as a [...]

The Power of Listening: The Missing Piece in Employer Branding

Published in CHRO SA on 26 March 2025

Lately, I’ve been reminded time and again that listening isn’t just a soft skill—it’s a powerful business advantage. It’s in these subtle, human conversations—about culture, values, and behaviors—that real strategic and operational shifts start to take shape.

WEBINAR: Thought Leader Spotlight: How Purpose Shapes Modern Day Employer Branding Strategies

In this very inspiring webinar with Carol Hondongo, Global Talent Director for the Mastercard Foundation, we explore employer branding through the lens of purpose.   💛👉 WEBINAR REPLAY HERE 👈💛 Alignment of Personal with Company Values Carol [...]

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