When a product is pulled from the shelf due to a defect, organisations don't go quiet. Communication is amplified and publicly addressed. Brands double down on explanation. They outline what went wrong, what it [...]
Three years into using my co-pilot, fondly named Cel I have started noticing that things feel different. When AI first arrived, there was so much excitement, curiosity and fear all at once. Today, those emotions [...]
As AI reshapes how we tell stories, the real test is keeping them real. Let’s be honest Many are still figuring out the advantages and adoption of employer or talent branding, whether as a talent [...]
Published in CHRO SA on 7 November 2024
Fresh from the International EMBRAS Annual Awards, Celeste Sirin, employer branding specialist and CEO of Employer Branding Africa, shares her observations on how top global companies tackle leadership pipelines, employee engagement and ESG-driven impact.
