Transforming Recruitment Through Your EVP and Employer Branding

I am excited to share the highlights from our first in-person Talent Acquisition Masterclass, held on May 23rd. The session was a tremendous success, offering participants innovative approaches to retaining, engaging, and attracting top talent.

Key Highlights from the Masterclass

The initial session of our Talent Acquisition Masterclass series focused on the foundational elements of employer branding and the Employer Value Proposition (EVP). Talent leaders explored the intersection of their personal brand with their employer brand, equipping them to become effective brand advisors, influencers, and advocates.

  • Foundational Focus: Participants gained a deep understanding of employer branding and the critical role of EVP. This knowledge is essential for communicating an organization’s unique value exchange and enhancing talent management strategies.
  • Personal Branding: We delved into how personal branding intersects with employer branding. Talent leaders learned how their personal brand can champion and influence their employer brand, positioning them as key advocates within their organizations.
  • Takeaway Exercises:  Participants received practical exercises to take away into their workplace. These exercises are designed to help them uncover hidden potential and transform their mindset from conventional talent leaders to proactive employer brand advisors and influencers.

Reflections and Insights from Attendees

The masterclass was well-received, with participants appreciating the intimate and engaging nature of the session. Here’s just what some of our attendees had to say:

Ilhaam van der Schyff, Group Leader of Talent Acquisition for Absa: “Celeste, your knowledge on the subject matter is absolutely phenomenal and valuable. And again, we tend to underestimate that we think we know it all, but once you get into a room with like-minded individuals working towards same goals and outcomes, it’s really where the magic happens. And I think it again, speaks to collaboration. It doesn’t really happen internally only it happens externally as well, so attending a workshop like this to open one’s mind and perspective is important, but also the ability to network with people outside of the industry and understand that we really faced with the same challenges and how we can go about effecting change in that way and that there’s no one size that fits all.”

Odile Adams, Culture and People Development Partner for Coca Cola Penbev: ” I think just realizing that our consumer is actually our potential employees, and what we portray as a business in terms of our brand is essentially what a potential candidate sees. I think this was an exceptional masterclass, and Celeste, you were amazing. And I think a lot of companies will definitely benefit from attending these classes”.

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Why It Matters

A strong EVP is crucial for communicating an organization’s value exchange and serves as an essential tool in modern talent management strategies. The actionable insights and strategies gained from the masterclass are designed to be immediately applicable, helping participants drive positive change within their organizations.

Join Us for the Next Masterclass!

In our upcoming session, we will delve into strategizing and building a communication rollout plan to bring your employer brand to life, both internally and externally. Participants will learn how to develop and execute effective communication strategies that align with their employer brand and EVP.

Sign up here or reach out to me at celeste@employerbrandingafrica.com for more information on our Masterclass Sessions. Together, we can drive positive change and build stronger, more engaging organizations.