I am excited to be launching ongoing bite-size content of information to highlight the importance of employer branding and recruitment marketing. WHY? The pandemic has shifted the spotlight from traditional branding towards employer branding as [...]
Providing one standard employee value proposition (EVP) offering has shifted in our new world, as talent no longer just accepts what is offered to them. This was one of the insights offered by Dr Cecile [...]
Employer branding is often mistaken to be the kind of activity only associated with companies needing to attract the best talent to meet their growth trajectory, especially within a buoyant and thriving economy. This is [...]
43% of companies are boosting upskilling efforts after COVID With much disruption taking place this year, companies are busy reframing their Employer Value Propositions to include ongoing learning and training. This is an essential ingredient [...]
Employees are moving back into the workplace still filled with massive uncertainty as to where we are heading with the pandemic. Many are questioning their relevance, their purpose, and whether employers will meet their needs [...]
It was the Greek philosopher Heraclitus who said that “the only constant in life is change”. This cannot be more accurate with the Covid-19 pandemic putting the entire world to the test. Companies and employees [...]
The global uncertainty of the unknown presently resides within all of us and especially those HR leaders who are grappling with managing the mental and financial well-being of their employees, while continuing business as best [...]
Employer branding expert Celeste Sirin says candidates want real stories about the various personalities at work. You might not have a formidable brand like Richard Branson, Oprah Winfrey, Steve Jobs or Jeff Bezos, but one [...]
