A CEO’s role in shaping, living, and amplifying the employer brand

Published in BizCommunity on 26 June 2025

It’s no surprise that the most successful employer brands are led by CEOs who drive from the top. They bring a compelling business strategy - but just as importantly, they recognise that it’s the people strategy that delivers the objectives.

Awards don’t build brands, employee experience does

Published in CHRO SA on 22 May 2025

Every year, a flood of company posts appears across social media platforms: "Proud to be recognised as an employer of choice," "Celebrated for our amazing culture," or "Named one of the best places to work." There’s nothing wrong with this announcement, but behind the shine, it’s worth asking: how do your employees actually view this, and what does it really mean to them?

Webinar Highlights: Learning & Development – The Cornerstone of a Strong Employer Brand (with Pluto LMS)

I was honored to be invited by Pluto LMS as the guest speaker for their webinar, where we explored how Learning & Development (L&D) plays a critical role in building a strong employer brand. As [...]

Employer Branding Lessons from Jonathan Livingstone Seagull

Published in Bizcommunity 13 January 2023

As we face 2023, let’s reflect on what Jonathan, the bold and free-spirited gull can teach us, covering all aspects of the values of learning, diversity and inclusion, leadership, purpose, mediocracy, resilience, and more.

WEBINAR RECORDING : How to Start Working on Your Employer Brand and Witness Great Results

Joint Webinar hosted by Employer Branding Africa and Employer Branding Brasil Country representatives Caio Infante from Brasil and Celeste Sirin from Africa rallied their clients together to host an enjoyable discussion of what we love [...]

The Great Reset or the Great Resignation – your choice!

Published in BizCommunity on 24 March 2022

In 2022, you will be offered one of two choices: The perfect opportunity to embrace reframing or resetting your organisation to adjust to our present uncertain labour climate; or the chance of being left behind as you experience "The Great Resignation" of people resigning and the inability to fill your critical roles.

The Pulse of Employer Branding: Internalise your Employer Brand to enhance your culture!

Research confirms that the likelihood of a massive global shift in the labour market will continue as we enter 2022! Call it what you will:  “The Great Resignation”, “The Great Reshuffle” or “The Great Revolt” [...]

Why listening to your employees is key to successful employer branding

The strong focus of companies on employee engagement is unmistakably evident through the inundation of emails that are flooding through my inbox. McKinsey & Company's latest research confirms that employees are reaching critical levels of [...]

#EvolutionofWork: Building an attractive employer brand for the post-Covid-19 world

Providing one standard employee value proposition (EVP) offering has shifted in our new world, as talent no longer just accepts what is offered to them. This was one of the insights offered by Dr Cecile [...]

Go to Top