Published in BizCommunity on 26 June 2025
It’s no surprise that the most successful employer brands are led by CEOs who drive from the top. They bring a compelling business strategy - but just as importantly, they recognise that it’s the people strategy that delivers the objectives.
Published in CHRO SA on 22 May 2025
Every year, a flood of company posts appears across social media platforms: "Proud to be recognised as an employer of choice," "Celebrated for our amazing culture," or "Named one of the best places to work."
There’s nothing wrong with this announcement, but behind the shine, it’s worth asking: how do your employees actually view this, and what does it really mean to them?
I was honored to be invited by Pluto LMS as the guest speaker for their webinar, where we explored how Learning & Development (L&D) plays a critical role in building a strong employer brand. As [...]
Published in Bizcommunity 13 January 2023
As we face 2023, let’s reflect on what Jonathan, the bold and free-spirited gull can teach us, covering all aspects of the values of learning, diversity and inclusion, leadership, purpose, mediocracy, resilience, and more.
Joint Webinar hosted by Employer Branding Africa and Employer Branding Brasil Country representatives Caio Infante from Brasil and Celeste Sirin from Africa rallied their clients together to host an enjoyable discussion of what we love [...]
Published in BizCommunity on 24 March 2022
In 2022, you will be offered one of two choices: The perfect opportunity to embrace reframing or resetting your organisation to adjust to our present uncertain labour climate; or the chance of being left behind as you experience "The Great Resignation" of people resigning and the inability to fill your critical roles.
Research confirms that the likelihood of a massive global shift in the labour market will continue as we enter 2022! Call it what you will: “The Great Resignation”, “The Great Reshuffle” or “The Great Revolt” [...]
The strong focus of companies on employee engagement is unmistakably evident through the inundation of emails that are flooding through my inbox. McKinsey & Company's latest research confirms that employees are reaching critical levels of [...]
I am excited to be launching ongoing bite-size content of information to highlight the importance of employer branding and recruitment marketing. WHY? The pandemic has shifted the spotlight from traditional branding towards employer branding as [...]
Providing one standard employee value proposition (EVP) offering has shifted in our new world, as talent no longer just accepts what is offered to them. This was one of the insights offered by Dr Cecile [...]
