I am excited to be launching ongoing bite-size content of information to highlight the importance of employer branding and recruitment marketing.
The pandemic has shifted the spotlight from traditional branding towards employer branding as people are becoming increasingly central to the success of every company.
So WHAT is employer branding and why is it important?
Internally employer branding is about how employees experience, contribute and value working for you as their employer during their lifecycle.
Externally employer branding is how your stakeholders (talent, applicants, candidates, service providers, consumers) perceive or experience you as an employer, together with your brand reputation.
The concept of employer branding has been marginalized until now as companies have quickly realized that they need to focus their attention on people before profits.
Companies focus on building strong employer brands to truly engage and retain their most valuable resources and compete for high-demand talent.
Stay tuned to the Pulse of Employer Branding Africa as you build a broader understanding of why employer branding matters now more than ever!!!