A CEO’s role in shaping, living, and amplifying the employer brand

Published in BizCommunity on 26 June 2025

It’s no surprise that the most successful employer brands are led by CEOs who drive from the top. They bring a compelling business strategy - but just as importantly, they recognise that it’s the people strategy that delivers the objectives.

Awards don’t build brands, employee experience does

Published in CHRO SA on 22 May 2025

Every year, a flood of company posts appears across social media platforms: "Proud to be recognised as an employer of choice," "Celebrated for our amazing culture," or "Named one of the best places to work." There’s nothing wrong with this announcement, but behind the shine, it’s worth asking: how do your employees actually view this, and what does it really mean to them?

Insights on DE&I in Employer Branding and EVP – Bringing it Home

Seldom does one have the opportunity in your own household to gather deep insights into how our future emerging talent communities want workplaces to deliver on their employer brand and EVP promise.  As International Pride [...]

WEBINAR: Thought Leader Spotlight: How Purpose Shapes Modern Day Employer Branding Strategies

In this very inspiring webinar with Carol Hondongo, Global Talent Director for the Mastercard Foundation, we explore employer branding through the lens of purpose.   💛👉 WEBINAR REPLAY HERE 👈💛 Alignment of Personal with Company Values Carol [...]

WEBINAR: Thought Leader Spotlight: Leaders, Walk the Talk: Is Your Employer Brand More Hype Than Reality?

In the rapidly evolving workplace environment, the spotlight often shines on employer branding. This spotlight, intensified by the global reshuffle post-COVID-19, has forced a pivotal question into the open: Do leaders genuinely embody the values [...]

From Purpose to Performance: How Gen Z’s values impact your brand and employee success

Published in CHRO SA on 23 May 2023

Gen Zs, the digital generation and early career seekers, can be characterised as authentic, pragmatic, entrepreneurial, resilient, ambitious, and collaborative. They are fully armed with what matters to them from their future employer.

WEBINAR: Retail Group Botswana (Famous Brands) – Employer Branding an essential ingredient to their success

Retail Group Botswana (Famous Brands), recognizes employer branding as an essential ingredient in attracting and retaining talent. Employer Branding Africa had the pleasure of partnering with Retail Group Botswana (Famous Brands) to assist them in [...]

Recruiters are in demand but what’s missing?

Published in CHRO South Africa on 18 March 2022

Forbes confirms one of the top 10 HR trends for the 2022 workplace to be the upskilling of HR. The Great Resignation, the Great Reshuffle, the Great Reset or the Great Revolt – coin it what you will, the fact remains that many people have entered the first quarter of this year with a clearer understanding of what they’re looking for from their ideal employer.

FREE WEBINAR: Recruiters remain the key to unlocking your Employer Brand!

REGISTER HERE for Employer Branding Africa's FIRST on-demand webinar for 2022! Kick back and enjoy these valuable insights! WHO am I hosting? Nate Guggia, co-founder of Before You Apply, a content platform and creative studio that [...]

The Pulse of Employer Branding: Internalise your Employer Brand to enhance your culture!

Research confirms that the likelihood of a massive global shift in the labour market will continue as we enter 2022! Call it what you will:  “The Great Resignation”, “The Great Reshuffle” or “The Great Revolt” [...]

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