In a world where leadership trust is fragile, is your profile an asset - or a credibility gap? Through my experience of late, I’ve noticed a recurring pattern among senior people leaders - CHROs, Heads [...]
How Generative Engine Optimisation (GEO) is already shaping your talent brand story before you get the chance to tell it. 🔍 The Way We Search Has Changed Think about how you research a product or [...]
Why Talent Teams Must Start Translating the Brand - and How AI Can Help Get You There. You’ve defined your Employer Value Proposition (EVP) - the promise you make as an organisation to your [...]
Published in BizCommunity on 26 June 2025
It’s no surprise that the most successful employer brands are led by CEOs who drive from the top. They bring a compelling business strategy - but just as importantly, they recognise that it’s the people strategy that delivers the objectives.
Published in CHRO SA on 22 May 2025
Every year, a flood of company posts appears across social media platforms: "Proud to be recognised as an employer of choice," "Celebrated for our amazing culture," or "Named one of the best places to work."
There’s nothing wrong with this announcement, but behind the shine, it’s worth asking: how do your employees actually view this, and what does it really mean to them?
Seldom does one have the opportunity in your own household to gather deep insights into how our future emerging talent communities want workplaces to deliver on their employer brand and EVP promise. As International Pride [...]
In this very inspiring webinar with Carol Hondongo, Global Talent Director for the Mastercard Foundation, we explore employer branding through the lens of purpose. 💛👉 WEBINAR REPLAY HERE 👈💛 Alignment of Personal with Company Values Carol [...]
In the rapidly evolving workplace environment, the spotlight often shines on employer branding. This spotlight, intensified by the global reshuffle post-COVID-19, has forced a pivotal question into the open: Do leaders genuinely embody the values [...]
Published in CHRO SA on 23 May 2023
Gen Zs, the digital generation and early career seekers, can be characterised as authentic, pragmatic, entrepreneurial, resilient, ambitious, and collaborative. They are fully armed with what matters to them from their future employer.
Retail Group Botswana (Famous Brands), recognizes employer branding as an essential ingredient in attracting and retaining talent. Employer Branding Africa had the pleasure of partnering with Retail Group Botswana (Famous Brands) to assist them in [...]
