Published in Disruptive People in March 2025

In the first quarter of every year, I often pause and reflect on where I am and where I want to be. Am I meant to continue building my business, focus solely on consulting, or return to the corporate world? Many of you might be facing similar crossroads.

In a South African context, where the economy continuously challenges both solopreneurs and job seekers alike, the importance of personal brand positioning cannot be overstated. I had the privilege of sharing my thoughts on this topic in the beautifully curated Disruptive People March Newsletter, thanks to Frances Rose’s invitation.

In the article, I unpack why, regardless of the path you choose, your personal brand is your greatest asset. It is the vehicle that ensures you remain relevant, visible, and valued in your field.

Key Takeaways from the Article:

  • Your personal brand is your most valuable career asset.
    It amplifies your relevance and gives you control over your professional narrative.

  • Too many professionals underplay their worth.
    Intellectual property, achievements, keynote speaking, AI upskilling — these are gold, yet often left unrecognised.

  • Career paths are no longer linear.
    We are responsible for intentionally positioning ourselves to thrive amidst AI disruption and constant change.

  • Ongoing personal development is non-negotiable.
    Regularly assess your skills, visibility, and personal brand assets — this is your compass in an evolving landscape.

“Know your worth, amplify your value, and stay relevant — that’s the only way to build a personal brand that stands apart from the rest.”

👉Download the Article (PDF)
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🌟 Keep the Momentum Going:

If this topic resonates with you and you would like to delve deeper into personal or employer branding, I invite you to explore the Employer Branding Africa Learning Academy.

View details here for our online, tailored or public in-person courses, you can build practical skills to confidently navigate your career and strengthen your personal and professional brand.