We’re excited to announce the launch of the Employer Branding Africa Spotlight series!

This series brings together global and African Talent Leaders to discuss essential aspects of employer branding and recruitment marketing.

In our inaugural webinar, I had the pleasure of hosting Alex Her, Global Employer Brand Head at GoDaddy, a leading American technology company specializing in domain registration and web hosting. Alex is also the co-founder of The EB Space and holds leadership positions at The Employer Brandwagon and Recruiter CRM’s Expert’s Corner.

During the webinar, Alex shared valuable insights and examples on several critical topics:

  1. Authenticity in the Age of Automation: With the rise of AI and automation, maintaining authenticity is crucial. Alex emphasized the importance of creating a supportive environment where employees can freely express themselves while adhering to clear brand guidelines.
  2. Leading by Example: How C-Suite Champions Amplify Employee Advocacy: Lack of leadership buy-in can hinder the success of employee advocacy programs. Alex highlighted the significance of C-Suite leaders actively participating in such initiatives to foster trust and credibility.
  3. Addressing Negative Experiences in Employee Advocacy: Negativity can arise in any advocacy program. Alex stressed the importance of open communication and authenticity in navigating challenges and leveraging positive stories to counter negativity.
  4. Common Pitfalls in Employee Advocacy Programs: Alex warned against expecting immediate success, focusing solely on initial participants, lacking program management, and forcing participation. Instead, he encouraged organic growth, data tracking, enablement, and building strong partnerships.

In conclusion, Alex provided key takeaways for building an authentic employee advocacy program:

  • Start smart and scale sustainably.
  • Utilize data to track success and demonstrate ROI.
  • Provide enablement and support for participants.
  • Foster strong partnerships with marketing and communications.

❗️Don’t wait to start your Employee Advocacy Program. While challenges may arise, taking the first step is crucial in building a stronger internal communication culture and empowering your employees to become brand advocates.

ACCESS OUR FIRST EMPLOYER BRANDING AFRICA SPOTLIGHT

💛👉 WEBINAR REPLAY HERE 👈💛

and

💛👉SIGN UP to PERSONAL BRANDING – BUILDING AN EMPLOYER BRAND WITH HEART👈💛

where you can learn all about employee advocacy and becoming an extraordinary Employer Brand Marketer.