What an incredibly informative and thought-provoking conversation Mercy Chigoma, Head of Talent Acquisition at Zutari, and I had on this much spoken about topic. If you missed our live webinar, you’re definitely going to want to catch the replay.

💛👉 WEBINAR REPLAY HERE 👈💛

Understanding and Auditing Your Employer Brand

During our session, we unpacked the importance of fully understanding your employer brand, just as you would know your ‘product’.” This involves identifying your value proposition and understanding who your target persona is. With these insights, you can craft messages that resonate deeply with prospective candidates. We also explored the significance of conducting thorough audits on your employer brand. Such reviews shine a light on the entire recruitment process, from job posts to the offer stages, emphasizing the ‘Moments that Matter’.

The Importance of Metrics and Storytelling

Measuring success is another critical aspect we covered, where tracking metrics like site visits, clicks, applications, and time-to-fill becomes invaluable. These metrics help in understanding what works and what doesn’t, enabling adjustments that enhance recruitment strategies. Furthermore, the power of storytelling cannot be underestimated. Simple, emotive stories told through the voices of your employees can forge a deep connection with potential hires.

Initiating Targeted Campaigns and Enhancing Employee Advocacy

Initiating targeted campaigns for priority roles can help foster initial buy-in and pave the way for broader educational efforts within your organization. Encouraging and celebrating your employee brand advocates can also dramatically enhance advocacy across your organization, creating a vibrant, supportive culture around your brand.

Addressing Barriers to Employer Branding Adoption

However, there are barriers to adoption that we must acknowledge. A widespread lack of familiarity with employer branding and recruitment marketing best practices still exists. Often, employer branding is perceived as an expense rather than a valuable investment. Moreover, the prevalent focus on transactional recruitment undermines strategic employer branding efforts. Additionally, there’s resistance to change, particularly when it’s viewed as demanding significant time and resources.

Learn More and Enhance Your Skills

  • Interested in diving deeper into how Mercy is revolutionizing talent acquisition at her workplace? The full webinar is packed with actionable tips and robust strategies RIGHT HERE 
  • If you’re looking to enhance your skills through adopting employer branding and recruitment marketing into your Talent Acquisition and Management Strategies, our Employer Branding Africa Learning Academy offers a range of courses from beginner to advanced levels. Learn how to shift from traditional recruitment to becoming a strategic employer brand marketer. VISIT THE ACADEMY HERE

Continue pushing the boundaries of what you can achieve with your employer brand as a progressive Employer Brand Marketer!