When a product is pulled from the shelf due to a defect, organisations don't go quiet. Communication is amplified and publicly addressed. Brands double down on explanation. They outline what went wrong, what it [...]
Three years into using my co-pilot, fondly named Cel I have started noticing that things feel different. When AI first arrived, there was so much excitement, curiosity and fear all at once. Today, those emotions [...]
Read the published version in CHRO SA published on the 27th of November 2025
As organisations sprint towards an automated future, Celeste Sirin, founder of Employer Branding Africa, highlights why the future won’t belong to the most technologically advanced organisations, but to the most human ones.
Outerbox Thinking | February Virtual Masterclass on 19 February 2025
In a world where candidates and employees alike seek deeper meaning and purpose, the power of a strong employer brand has never been more relevant. During the February Outerbox Thinking Virtual Masterclass, I had the pleasure of joining Talent Engagement Expert, Jane Moors, in a rich discussion around the evolving role of employer branding in today’s highly competitive, AI-influenced landscape.
As AI reshapes how we tell stories, the real test is keeping them real. Let’s be honest Many are still figuring out the advantages and adoption of employer or talent branding, whether as a talent [...]
In this Thought Leader Spotlight, I was joined by Mike Parsons, CEO of Fathom, to explore the growing Trust Recession and its impact on leadership, brand, and employee experience. For decades, employers held a rare [...]
Outerbox Thinking | February Virtual Masterclass on 19 February 2025
In a world where candidates and employees alike seek deeper meaning and purpose, the power of a strong employer brand has never been more relevant. During the February Outerbox Thinking Virtual Masterclass, I had the pleasure of joining Talent Engagement Expert, Jane Moors, in a rich discussion around the evolving role of employer branding in today’s highly competitive, AI-influenced landscape.
In this inspiring webinar with Mel Carrington, Global Sourcing & Attraction Manager at Anglo American, we explore the crucial role of employer branding during periods of uncertainty and transformation. Against a backdrop of global challenges [...]
