Personal Branding: Your Key to Visibility and Opportunity

Published in Disruptive People in March 2025

In the first quarter of every year, I often pause and reflect on where I am and where I want to be. Am I meant to continue building my business, focus solely on consulting, or return to the corporate world? Many of you might be facing similar crossroads.

The Power of Listening: The Missing Piece in Employer Branding

Published in CHRO SA on 26 March 2025

Lately, I’ve been reminded time and again that listening isn’t just a soft skill—it’s a powerful business advantage. It’s in these subtle, human conversations—about culture, values, and behaviors—that real strategic and operational shifts start to take shape.

The Future of Employer Branding in 2025

Published in CHRO SA on 12 December 2024

As 2025 approaches, the global talent landscape is evolving rapidly, demanding fresh strategies to attract, retain and empower employees. From Gen Z leadership to AI-driven branding, Celeste Sirin, CEO of Employer Branding Africa outlines the trends reshaping employer branding.

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