Published in Bizcommunity 19 May 2023
There are mixed emotions and growing concerns about the potential for AI and generative technology (ChatGPT) to replace recruiters in their jobs. If anything, this emerging technology has now provided support to those recruiters who have always questioned their skills as writers and marketers. At the same time, embracing such technology can free up talent leaders to focus on creative recruitment marketing and employer branding initiatives. They now have the opportunity to demonstrate the much-needed value-add that they never had time to offer to both hiring managers and candidates.
Leveraging AI capabilities, recruiters can discover new ways to build outreach mailers, social media posts, employer brand-rich job adverts, and recruitment marketing mailers. These machine learning models are trained on massive amounts of text data and can generate human-like responses to various prompts or questions. Although many users are currently utilizing AI, it is crucial to keep in mind that working with machines requires teamwork. This involves utilizing the powerful functionality of AI while also preserving your creativity.
As we work more closely with machines and aim for a future where we can work together as a team, it’s important to figure out how we can maximize this collaboration to achieve our goals.
Here are some tips to maximise ChatGPT to elevate your recruitment marketing and employer branding initiatives:
Don’t expect ChatGPT to generate ideas, but rather be real and maintain your uniqueness through ideating, brainstorming and bouncing ideas off your co-pilot.
Example: When writing a social media post, draft your idea and request the tone of voice you typically use. If you are not happy, ask ChatGPT to generate additional suggestions until it aligns with your communication style.
Remain human and don’t outsource
You might very well receive generic suggestions, content or wording, which you must consider as raw material or a starting point. Do not leave it at that as you will begin to sound like everyone else. To remain unique, you need to keep prompting and challenging your co-pilot to come up with the final quality outputs.
Example: You might want to compose a job advert common to many (such as a call centre operator, software developer, business analyst). To distinguish yourself from others, highlight your company’s culture, values, value proposition and selling points unique to your organisation.
Research and Fact-Finding
When writing white papers, articles, or reports, cross-check your sources and validate links through various search engines to ensure dependability. Do not accept researched information from one chatbot (like Google’s Bard) but ensure that you are combining your research across several resources to ensure 100% reliability.
Example: If you are writing a white paper or article, ensure that you are cross-checking your sources through various search engines without relying on generative AI to spit out information that you take at face value.