OUR NEWS

Published in CHRO SA on 12 December 2024

As 2025 approaches, the global talent landscape is evolving rapidly, demanding fresh strategies to attract, retain and empower employees. From Gen Z leadership to AI-driven branding, Celeste Sirin, CEO of Employer Branding Africa outlines the trends reshaping employer branding.

Published in The Pulse of Employer Branding on LinkedIn - 2 December 2024

When a Request for Proposal (RFP) scope of work does not align with what decision-makers are ultimately looking for, misalignment is inevitable. This was particularly evident in my recent experience, where decision-makers at the presentation stage conveyed expectations completely different from the originally approved scope of work.

Published in CHRO SA on 7 November 2024

Fresh from the International EMBRAS Annual Awards, Celeste Sirin, employer branding specialist and CEO of Employer Branding Africa, shares her observations on how top global companies tackle leadership pipelines, employee engagement and ESG-driven impact.

Published in BizCommunity on 1 November 2024

In large organisations, where rigid processes, ego, and fear can often dominate, we frequently talk about living our values—but the true test is whether those values are reflected in daily actions.

In this inspiring webinar with Mel Carrington, Global Sourcing & Attraction Manager at Anglo American, we explore the crucial role of employer branding during periods of uncertainty and transformation. Against a backdrop of global challenges like inflation, political instability, environmental change, and the rise of [...]

Published in CHRO SA on 13 August 2024

Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.

Published in CHRO SA on 13 August 2024

Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.

I was honored to be invited by Pluto LMS as the guest speaker for their webinar, where we explored how Learning & Development (L&D) plays a critical role in building a strong employer brand. As the founder of Employer Branding Africa, I’m passionate about aligning [...]

Seldom does one have the opportunity in your own household to gather deep insights into how our future emerging talent communities want workplaces to deliver on their employer brand and EVP promise.  As International Pride Month shines a spotlight on the LGBTQIA+ community and Youth [...]

Transforming Recruitment Through Your EVP and Employer Branding Our second Masterclass was held in Cape Town on Thursday, the 27th of June, where I had the pleasure of workshopping with an incredible group of progressive Talent Acquisition Leaders eager to excel beyond conventional HR processes. [...]

In this very inspiring webinar with Carol Hondongo, Global Talent Director for the Mastercard Foundation, we explore employer branding through the lens of purpose.   💛👉 WEBINAR REPLAY HERE 👈💛 Alignment of Personal with Company Values Carol shares insights from her personal journey of choosing purpose-driven companies [...]

Published in CHRO SA on 11 June 2024

EVP could be an employer’s secret sauce as it enhances talent management, highlighting company values and sustainability, attracting and retaining top talent. This acronym is gaining much momentum within the realm of talent management strategies of late. Despite its growing popularity, the true potential of this powerful and strategic tool is still largely untapped.

Transforming Recruitment Through Your EVP and Employer Branding I am excited to share the highlights from our first in-person Talent Acquisition Masterclass, held on May 23rd. The session was a tremendous success, offering participants innovative approaches to retaining, engaging, and attracting top talent. Key Highlights [...]

Published in Ph.Creative's Newsletter on 24 April 2024

In April, I had the distinct pleasure of being interviewed by the lovely Lois Payne, courtesy of Ph.Creative, a leading and award-winning international employer branding agency.

What an incredibly informative and thought-provoking conversation Mercy Chigoma, Head of Talent Acquisition at Zutari, and I had on this much spoken about topic. If you missed our live webinar, you're definitely going to want to catch the replay. 💛👉 WEBINAR REPLAY HERE 👈💛 Understanding and Auditing [...]

In the rapidly evolving workplace environment, the spotlight often shines on employer branding. This spotlight, intensified by the global reshuffle post-COVID-19, has forced a pivotal question into the open: Do leaders genuinely embody the values they adopt or is the employer brand just another corporate [...]

Published in CHRO SA on 1 March 2024

Turn the recruitment lens inwards, as there is a hidden power in internal recruitment marketing strategies.

We're excited to announce the launch of the Employer Branding Africa Spotlight series! This series brings together global and African Talent Leaders to discuss essential aspects of employer branding and recruitment marketing. In our inaugural webinar, I had the pleasure of hosting Alex Her, Global [...]