A Practical Approach to Employer Branding Training
The structure of our training is informal, yet informative and highly educational. We purposefully keep our forums small and intimate as it encourages a great platform to share case studies, success stories/solutions, and challenges. The effectiveness of our training is not only to continue demystifying the concept of Employer Branding but to articulate the latest insights, research, stats, and global best practice which is being implemented across the world and here in Africa.
Recruitment Marketing & Employer Branding Training
This training will equip both internal and external recruiters & Talent Acquisition Specialists with the necessary knowledge to recruit like true marketers (developing compelling recruitment adverts/campaigns, crafting meaningful employer and job value propositions, and promoting vacancies like true brand advocates and influencers). View our latest Training on Recruitment Marketing & Employer Branding for Recruiters and Talent Acquisition Specialists below.
Employer Branding & Marketing Training for Internal Recruiters
With each organisation having its own set of unique requirements and challenges, this training is aimed toward internal HR Departments and Talent Attraction Teams within SMEs and Corporates. The content is tailored towards equipping Talent Leaders with practical, implementable employer branding and marketing tools to assist them in demonstrating their added value as true talent marketers, brand advocates, and influencers in the business.
Personal Branding & Alignment Training
Our personal branding training caters for individuals (graduate professionals entering into the workplace, jobseekers, professionals, or service providers seeking to elevate their public positioning) as well as companies (alignment of employees’ personal brand profiles with their company brand, internal HR talent, and acquisition team member profiles). Here we cover building your brand profile on social media platforms, CV compilation, networking, and interviewing techniques.
Agency Recruiter Value Proposition Training
External agencies are considered to be employer brand ambassadors for their clients’ brands. We partner with external agencies to assist them in building a better understanding of employer branding and marketing. Equipped with a marketing mindset, innovative tools and solutions, agencies are better positioned to offer the competitive edge clients are seeking to source the right talent. View our training course content below.
Please note that our training courses are available both in-person and online and the format would need to be agreed upon upfront.
Upcoming and Recent Webinars
WEBINAR: Thought Leader Spotlight: Your Employer Brand – Thriving in Times of Change
In this inspiring webinar with Mel Carrington, Global Sourcing & Attraction Manager at Anglo American, we explore the crucial role of employer branding during periods of uncertainty and transformation. Against a backdrop of global challenges like inflation, political instability, environmental [...]
WEBINAR: Thought Leader Spotlight: Building a Business Case: The Evolution of iKhokha’s Employer Brand
Published in CHRO SA on 13 August 2024
Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.
Webinar Highlights: Learning & Development – The Cornerstone of a Strong Employer Brand (with Pluto LMS)
I was honored to be invited by Pluto LMS as the guest speaker for their webinar, where we explored how Learning & Development (L&D) plays a critical role in building a strong employer brand. As the founder of Employer Branding [...]
Facilitation
Facilitation, co-ordination and partner support to promote employer branding as a business imperative into:
- CEO & EXCO
- Marketing and Communications
- Line Manager and Functional/Operational stakeholders
Keynote Speaker
As a subject matter specialist on employer branding, Celeste Sirin has not only held her own employer branding masterclasses and breakfasts but has been called upon by numerous event and conference organisations, both locally and in Africa to share her knowledge, insights, and expertise on the fast emerging trend of employer branding.
As a pioneer promoting employer branding in South Africa and Africa, Celeste welcomes the opportunity of presenting at symposiums, conferences, or networking breakfasts to further build the awareness and importance of employer branding as a business imperative within companies. Introduce your decision makers to her innovative thinking through her sharing inspiring case studies, research, insights and best practice. With companies being people-led, let her convert your decision-makers into progressive employer brand leaders.
WHAT OUR CLIENTS HAVE TO SAY
“Very clear and explains terms well.”
“Love that Celeste knew who each attendee was and their company strengths.”
“I really believe that I have gained a lot of knowledge and that I will be able to ‘state my case’ regarding the importance of this for the company.”
“The presenter was well prepared – very knowledgeable about Employer Branding.”
“Thank you for the great training session, only realized now what an impact a set out EVP can have.”
“Celeste was great and contained the audience well.”
“Celeste has an understanding of marketing’s core principles. She specifically appreciates the importance of authenticity in modern publicity, and grasps the branding, advertising and social media play in driving high-quality referrals in recruitment.”
“Approachable, well-informed and relevant.”
“Celeste’s extensive experience in Business Development, Personal Branding and Recruitment Marketing can certainly provide you with the value add you need in differentiating yourself as a preferred External Recruitment Provider of Choice.”
“Definitely getting value from workshop… had a session with Marketing today actually, was good to have some knowledge behind me.”