Training & Facilitation2023-02-16T12:32:18+02:00


A Practical Approach to Employer Branding Training

The structure of our training is informal, yet informative and highly educational. We purposefully keep our forums small and intimate as it encourages a great platform to share case studies, success stories/solutions, and challenges. The effectiveness of our training is not only to continue demystifying the concept of Employer Branding but to articulate the latest insights, research, stats, and global best practice which is being implemented across the world and here in Africa.

Recruitment Marketing & Employer Branding Training

This training will equip both internal and external recruiters & Talent Acquisition Specialists with the necessary knowledge to recruit like true marketers (developing compelling recruitment adverts/campaigns, crafting meaningful employer and job value propositions, and promoting vacancies like true brand advocates and influencers). View our latest Training on Recruitment Marketing & Employer Branding for Recruiters and Talent Acquisition Specialists below.

Employer Branding & Marketing Training for Internal Recruiters

With each organisation having its own set of unique requirements and challenges, this training is aimed toward internal HR Departments and Talent Attraction Teams within SMEs and Corporates. The content is tailored towards equipping Talent Leaders with practical, implementable employer branding and marketing tools to assist them in demonstrating their added value as true talent marketers, brand advocates, and influencers in the business.

Personal Branding & Alignment Training

Our personal branding training caters for individuals (graduate professionals entering into the workplace, jobseekers, professionals, or service providers seeking to elevate their public positioning) as well as companies (alignment of employees’ personal brand profiles with their company brand, internal HR talent, and acquisition team member profiles). Here we cover building your brand profile on social media platforms, CV compilation, networking, and interviewing techniques.

Agency Recruiter Value Proposition Training

External agencies are considered to be employer brand ambassadors for their clients’ brands. We partner with external agencies to assist them in building a better understanding of employer branding and marketing. Equipped with a marketing mindset, innovative tools and solutions, agencies are better positioned to offer the competitive edge clients are seeking to source the right talent. View our training course content below.

Please note that our training courses are available both in-person and online and the format would need to be agreed upon upfront.

Upcoming and Recent Webinars


Facilitation, co-ordination and partner support to promote employer branding as a business imperative into:

  • CEO & EXCO
  • Marketing and Communications
  • Line Manager and Functional/Operational stakeholders

Keynote Speaker

As a subject matter specialist on employer branding, Celeste Sirin has not only held her own employer branding masterclasses and breakfasts but has been called upon by numerous event and conference organisations, both locally and in Africa to share her knowledge, insights, and expertise on the fast emerging trend of employer branding.

As a pioneer promoting employer branding in South Africa and Africa, Celeste welcomes the opportunity of presenting at symposiums, conferences, or networking breakfasts to further build the awareness and importance of employer branding as a business imperative within companies. Introduce your decision makers to her innovative thinking through her sharing inspiring case studies, research, insights and best practice. With companies being people-led, let her convert your decision-makers into progressive employer brand leaders.


“Very clear and explains terms well.”

Nontlantla Tsholoba, TotalGaz SA, on EBSA Masterclasses

“Celeste was great and contained the audience well.”

Moyra Makina, Luxottica/Sunglass Hut, on EBSA Masterclasses

“Definitely getting value from workshop… had a session with Marketing today actually, was good to have some knowledge behind me.”

Cindy Prodgers, Merchants, on EBSA Masterclasses

“I really believe that I have gained a lot of knowledge and that I will be able to ‘state my case’ regarding the importance of this for the company.”

Natasha Kotzee, Ackermans, on EBSA Masterclasses

“Celeste has an understanding of marketing’s core principles. She specifically appreciates the importance of authenticity in modern publicity, and grasps the branding, advertising and social media play in driving high-quality referrals in recruitment.”

Tumi Mothibeli, Owner of Diphetogo Consulting

“Thank you for the great training session, only realized now what an impact a set out EVP can have.”

Carike Hefer, TotalGaz SA, on EBSA Masterclasses

“The presenter was well prepared – very knowledgeable about Employer Branding.”

Chamilla Thebus, Cape Nature, on EBSA Masterclasses

“Approachable, well-informed and relevant.”

Robyn Maurer, Talent Acquisition Manager at Prodigy Finance, on EBSA Masterclasses

“Love that Celeste knew who each attendee was and their company strengths.”

Leigh Andrews, Bizcommunity, on EBSA Masterclasses

“Celeste’s extensive experience in Business Development, Personal Branding and Recruitment Marketing can certainly provide you with the value add you need in differentiating yourself as a preferred External Recruitment Provider of Choice.”

Nicolene di Bartolo, Managing Director
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