Recruitment Marketing and Employer Branding
for Recruiters & Talent Acquisition

 Your Essential Source for Retaining and Attracting the Best Talent

Whether you are actively recruiting or not, to remain a recognizable employer of choice, you need to be constantly informing, shaping, and marketing your company to retain, engage and attract talent. Our practical training will provide you with implementable workplace solutions, knowledge, and tools to achieve this.

Did you know that 86% of people won’t work for a company with a bad or non-existent employer brand?

Who is this training for?

Recruiters, Talent Acquisition, Marketers and all Leaders that touch your Talent Brand – entry-level to seasoned.

Why is it important?

  • To engage, motivate and retain employees they need ongoing reminding of why they choose you as their place of work.
  • To attract and secure the focused attention of your candidate market, within cluttered social media channels, a strong recruitment marketing, and talent acquisition strategy is critical.
  • The global skills gap and remote and borderless talent market are placing pressure on you to align with global best practices if you aim to retain and compete for skills.
  • Recruitment marketing and branding shifts you from conventional and transactional to strategic and influential advisors and marketers
  • Adoption of both online (digital recruitment marketing and branding) and offline (human connection) provides an exceptional candidate experience at every touchpoint.

What to expect? A snapshot View of Some of our Course Content

  • What is employer branding and marketing, and why it should form part of your toolbox to compete for talent and drive business outcomes?
  • Leveraging employer branding to transform traditional Recruiters into trusted advisors, brand advocates, and marketers?
  • Auditing your Candidate Experience (channels, tools and platforms) to drive awareness and competitive advantage for your employer branding and EVP.
  • Improving the quality of hire through stronger engagement and partnering with Hiring Managers on employer branding and marketing.
  • Workplace recruitment marketing tools to elevate your hiring process (personas and value propositions).
  • Key considerations to building your Employer Branding and Recruitment Marketing Strategy to target active/passive candidates and repel the wrong.
  • Measurables and ROI.

6 Great Takeaways from this Training

  • Interactive and consultative
  • Self-assessments and collaborative discussions
  • Knowledge sharing with like-minded Leaders
  • Implementable and reusable tools to take back into the workplace
  • Plenty of online reference points and sources
  • Certificate of Course completion


Dates to be confirmed

Training Structure

  • Public training workshop: Training workshops will be run online
  • Tailored training workshop: This course can be tailored to address your specific in-house recruitment marketing and talent acquisition needs/challenges. Available on request


R 4 950,00

If you need more information, please contact Celeste Sirin on

REGISTER below to align yourself with the universal marketing and branding tools to retain and attract the best talent!

98% of Employers believe enhancing the Candidate Experience – for those they hire and decline – could help enhance and protect their employer brand. (Careerarc)


of candidates are passive job seekers therefore Recruitment Marketing is the #1 Recruiting Trend source: Talentlyft


obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization.

What relevant takeaways will you walk away with?

Progressive recruitment marketing and employer branding best practice knowledge

75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand (Glassdoor)

Recruiters agree that recruiting is becoming more like marketing.

86% of recruitment professionals think that recruitment marketing is an effective strategy to attract, engage and nurture candidates. (Undercover Recruiter)

Save your company money

A strong employer brand reduces turnover by 28% and cost per hire by 50% (LinkedIn)

Advanced Capability to compete for talent

75% of candidates will research a company’s reputation before applying for a job opening (LinkedIn)