4R Technologies SA was a start-up established to offer Business Process Outsourcing Services to the USA. They required an end-to-end RPO solution. This entailed recruitment advertising/marketing through to recruiting and onboarding of medical and billing collections agents/supervisors and highly specialized IT talent to service their medical/healthcare sector clients in the USA. As an unknown employer brand, we were required to position and market their value proposition and vacancy requirements.
- Content creation and design of their recruitment adverts
- Unpacking of their EVP to stimulate awareness and interest of the BPO market
- Activation of a multi-channel digital marketing campaign
- Liaison and securing media channel options with service providers
- Monitoring and measuring the impact of the campaign
- Full recruitment process to appointment and onboarding stage
As a new entrant in the BPO sector, the client was able to raise awareness and leverage off their newly established employer brand, having successfully placed all their vacancies.