Cape Town Tourism

Employer Branding Strategy and EVP Implementation



Cape Town Tourism is the renowned central gateway and guide to local and foreign travelers. For this reason people are integral to the success of this government funded-entity. Retaining, engaging and attracting the right people is important to upholding their overall brand reputation and for this reason they required a partner to assist them in implementing their employer branding strategy.

Skills Requirements

  • Online Training of HR, Marketing and Internal Communications and Learning and Development
  • Project Management on the Implementation of their Employer Brand Framework
  • Internal Employee Engagement Survey
  • Ongoing one-on-one consultation

(this initiative is still in progress with Employer Branding Africa actively partnering with the Cape Town Tourism team to completion)

Business Impact
Irrespective of the COVID pandemic, Cape Town Tourism continues to push through the economic and tourism industry uncertainty; building their employer brand and EVP to support their future-fit talent framework.