CASE STUDY
Flight Centre
Social Media Recruitment Advertising/Marketing
Goal
As South Africa’s largest travel company, Flight Centre recognized the need to source a social media recruiter who could focus on promoting their company as a desirable place to work, thus meet their talent acquisition objectives.
Skill Requirements
- Copywriting, design and leveraging off Flight Centre’s reputable brand to craft their recruitment advert
- Utilized Instagram, Facebook, LinkedIn and job boards to target top talent across blended industry sectors
- Through the clever usage of a motion graphic video via Instagram we showcased the kind of creativity we were look for in the ideal candidate
- Screened, interviewed, referenced and delivered a longlist of matched candidates to our client
Business Impact
We received an overwhelming response as we were able to leverage off Flight Centre’s strong brand. They received a great shortlist of suitable candidates and managed to fill their role successfully.