Re-imagine how you are recruiting.
Experience the exciting impact and missing link that employer branding and marketing has on recruitment and talent acquisition!


The goal of this 3-part training series is to equip you with the tools and solutions to weave employer branding and marketing into your recruitment processes, thus shift the employee and candidate experience from good to great, as we continually address our new world at work. Through interactive learning exercises, you will be able to confidently consult and implement your learnings into the workplace.

  • The FIRST Missing Link – DISCOVER focuses on why recruitment marketing and employer branding matters for you as Recruiters and Talent Specialists. The goal is to shift your transactional methods to that of innovative; highlighting your importance as trusted advisors, marketers and brand ambassadors.
  • The SECOND Missing Link – CREATE involves creating a candidate experience journey through the inclusion of employer branding content at every touchpoint.
  • The THIRD Missing Link – INTEGRATE is geared towards considerations and practices required to communicate your employer brand and execute on recruitment advertising/marketing campaigns via digital/social media tools.

Takeaways from the Missing Link Course

  • Tailored around client’s specific challenges and/or areas for improvements
  • Interactive and consultative
  • Self assessments and collaborative discussions
  • Implementable tools to take back into the workplace
  • Bite size chunks to “digest” and reflect on
  • Staggered approach allows for completion of exercises and not too much time out of work

Proposed Time Allocation

5 hours per phase but could be longer dependent on number of attendees


Costs will be provided upon request and is dependent on in-person vs online training

Note: Consideration can be given to including your Learning & Development Co-ordinators, Marketing and Communications Specialists and Transformation Officers – all of whom support you in attracting, engaging and retaining your talent

WHO should attend?

  • Head of HR
  • Head of Talent Attraction
  • Recruitment Executives
  • Recruiters (experienced, emerging and new)
  • HR Business Partners
  • Human Resources practitioners/consultants
  • Employer Branding Specialists
  • Talent management specialists
  • Skills Training, Learning & Development

80% of recruiters confirm that employer branding has a significant impact on them hiring talent, with 75% of job seekers considering an employer’s brand before applying for a job.

Register now to find that missing link you’ve been looking for!

If you need more information, please contact me on

WHAT relevant takeaways will you walk away with?

Progressive employer branding best practice knowledge

Enhanced candidate excellence experience

Advanced capability to compete for talent

Transition to a future-fit and trusted HR Adviser and Brand Ambassador

Improved conversion ratios

Informed and educated candidates


“Love that Celeste knew who each attendee was and their company strengths.”

Leigh Andrews, Bizcommunity, on EBSA Masterclasses

“Thank you for the great training session, only realized now what an impact a set out EVP can have.”

Carike Hefer, TotalGaz SA, on EBSA Masterclasses

“Celeste was great and contained the audience well.”

Moyra Makina, Luxottica/Sunglass Hut, on EBSA Masterclasses

“Definitely getting value from workshop… had a session with Marketing today actually, was good to have some knowledge behind me.”

Cindy Prodgers, Merchants, on EBSA Masterclasses

“I really believe that I have gained a lot of knowledge and that I will be able to ‘state my case’ regarding the importance of this for the company.”

Natasha Kotzee, Ackermans, on EBSA Masterclasses

“Very clear and explains terms well.”

Nontlantla Tsholoba, TotalGaz SA, on EBSA Masterclasses

“The presenter was well prepared – very knowledgeable about Employer Branding.”

Chamilla Thebus, Cape Nature, on EBSA Masterclasses

“Approachable, well-informed and relevant.”

Robyn Maurer, Talent Acquisition Manager at Prodigy Finance, on EBSA Masterclasses