The Petousis Group of Companies

Employer Branding Strategy & Employer Value Proposition


Our goal

Upon our client having revamped their Corporate Brand, they recognized the need to build and align their employer brand and value proposition, to promote a One Brand approach when engaging customers, employees, candidates and supplier stakeholders.

What we did

  • Consultation, facilitation and guidance with stakeholders in HR and Marketing
  • Internal Perception Survey through conducting internal focus group workshops across the different sites
  • External Perception Survey through holding one-on-one anonymous telephonic surveys across various segments
  • Delivery of comprehensive anonymous Internal and External Output summary reports

The business impact

Our client received in-depth information, insights and a holistic understanding of how their Employer Brand was perceived both internally and externally.

The Group HR Manager took over the project from here with a view to further collaborating with her team and their Marketing and Communications Department to translate the outcomes into the Group.

Client feedback

“Celeste is a passionate forward thinking, innovative entrepreneur zealous about finding the best solutions for your needs. Celeste has fantastic instincts and is able to interpret the spec and therefore deliver exactly what you envisioned. Celeste and I have worked together on recruitment marketing, response handling and employer branding projects.

Thank you for your very progressive approach when it came to making sure we were attracting top talent. For your ability to create curiosity and excitement and stimulating discussions when facilitating. On very short notice your hands on approach and understanding of our uniqueness enabled us to go to market with great seasonal staffing recruitment adverts ensuring that we attracted the best talent.”

Mercia McShane – Snr HR Business Partner/Employee Experience, The Vineyard (The Petousis Group)