CASE STUDY

SPAN Digital

EVP Development and Employer Branding Strategy

Our goal

As a high growth IT and Tech founder-led company SPAN Digital Innovation wanted to develop a compelling EVP in order to compete within the tech talent market. With head office based in San Francesco and an extremely successful IT hub in SA, they had to ensure that cultures, values and their EVP offering aligned.

What we did

Ongoing EB Stakeholder meetings
Review of employee engagement and candidate market research
Online Focus Group Discussions with Co-Founders/Leadership and IT teams
Development of their EVP and employer branding strategy
Development of comprehensive communications and activation plan to launch, inform and shape their employer brand reputation in a competitive market

The business impact

A validated set of values, purpose and talent DNA outlined in a comprehensive brief document which encompassed employee testimonials to underpin EVP offering, scope of comms role-out plan, content ideas, routes to market and more.

A full-proof agency brief which they could provide to their existing B2B agency and/or to brief additional agencies.

Client feedback

“Her [Celeste’s] expertise coupled with her collaborative and innovative spirit made her the go-to expert for our EVP design and Employer Branding project. She was detail-oriented, organized, and always open to constructive feedback, making our business relationship both effortless and pleasant. Celeste has more than a decade worth of experience crafting Employer Value Propositions and a wealth of insights into the Future of Work.

I recommend Celeste for her industry knowledge and dedication. If hired, I am confident that she would take your marketing efforts to new heights. She is a pleasure to know, both personally, as well as professionally.”

Laila Kramer – Head of People, Span Digital