CASE STUDY

Sanlam

Employee Engagement and EVP Alignment

Our goal

Employer Branding Africa partnered with one of the largest Financial Services Companies in Africa, Sanlam Group with the aim to creating an “Employee Centric Employer Brand”. This came at the right time when we were in the thick of the COVID pandemic, with employees feeling extremely vulnerable working remotely with needs having shifted.

The Sanlam Group’s key objectives were focused on gaining a better understanding of to what degree the company was delivering on their EVP key drivers, the relevance thereof and the overall satisfaction levels of their employee experience

What we did

  • Ongoing project management and advisory to senior Executives and Functional Heads
  • Data research, analysis, reporting to enhance EX objective
  • Audit and monitor 40 virtual focus groups conducted across five business units, generations, levels, tenure etc.
  • Translate research and conduct workshops with HR Talent Heads to integrate an action plan to enhance the EX
  • Consult into Group Marketing and Communications to amplify the revisited EVP and employer brand into the external talent market.

The business impact

Areas for improvement and quick wins were prioritised to enhance the employee experience. Authentic, verbatim testimonials were gathered which:

  1. confirmed our understanding of how the EVP resonated with the various cohorts across the respective life-cycle, and
  2. provided great opportunity for Group Marketing to build a narrative around each key driver to support the Group’s EVP pillars.

Creative material

Client feedback

“I have been exposed to the work that Celeste Sirin, of Employer Branding SA does for the last 7 years. I have also had the privilege of partnering with her on few projects and in all instances, I have been impressed by the depth of knowledge and insights she brings in conversations on employer branding. This depth of knowledge has abled me as a Human Capital professional, to provide meaningful solutions for my organisations. Celeste’s passion and commitment to influencing employee experience and making EVP tangible as part of building an employer brand is commendable. She is a great partner to have in a team.”

Dr Matete Lerutla – Human Capital Executive, Sanlam Life and Savings