The Sanlam Group sought a better understanding of the extent to which the company was delivering on their EVP key drivers, the relevance thereof and the overall employee experience. This was especially necessary with the arrival of the COVID pandemic, with the company’s workforce working remotely and employees needs having shifted.
The company had collected a rich set of data insights having conducted recent employee culture and past engagement surveys.
Employer Branding Africa partnered with the Group to:
- Confirm internal/external resources, project plan, roll-out and time-frames.
- Through our discovery phase, we took a deep dive into understanding the outcomes and findings from previous surveys. Gathering and distilling such information provided us with guidelines on which to build our discussion guide for our qualitative focus group workshops.
- We tested and validated the Group’s EVP through facilitating 40 virtual focus groups conducted across five business units, generations, levels, tenure etc. All information was treated as anonymous and confidential.
- Information was recorded and transcribed verbatim, before being analysed and reported on.
- Ongoing virtual workshops and meetings were held with HR and EX stakeholders to analyse focus group outputs and research collected.
- Met with Sanlam Group Marketing to review the EVP drivers, gathered an understand of which pillars still remain relevant and aligned to the Group’s desired EX and identify areas to refine/improve on the 6 pillars to ensure EVP is appropriate.