Retail Group, Botswana

Employer Branding Launch, Activation and Maintenance

Our goal

Famous Brands boasts 38 outlets and retail stores across the country. They employ 900 Batswana, with approximately 300 more employed through their franchised restaurants. With a wide range of popular brands (namely Debonairs Pizza, Wimpy, Milky Lane, Mugg & Bean and Steers), positions and skills areas, they offer people extensive choices with substantial opportunities for promotion and career advancement.

Retail Group is obsessed with offering world class customer service and is customer-led in every way.

What we did

  • Development of a digital media communications plan to activate the launch of their EVP and employer branding strategy.
  • Scoping and building of content to underpin their EVP pillars plus supporting creative collateral.
  • Recruitment advertising/marketing of both senior and blue-collar vacancies.
  • Consulting and directing Retail Group’s existing B2B agency to develop creative to support written content.
  • Writing of content to support and elevate their newly launched Culture Code both internally and externally.
  • Acting as middleman between Head of People and her HR Advisory Team, teaching them to build social media content to position/promote their brand reputation.

The business impact

Knowledgeable talent leaders who are able to source, develop content under our guidance. Reduction in time spent on interviews as talent market is informed of Retail Group’s offering, increase in holistic brand footprint, increased employee brand advocacy through appreciating employees, etc.

Creative material

Client feedback

“Having recently started working with Celeste and the Employer Branding team, we are more than thrilled with the work that they have done so far and look forward to continuing to grow our employer brand with their assistance. I do not hesitate to recommend Employer Branding Africa for any employer branding work that you might be considering the company for.”

Pretty M Thogo – Head of Human Resources, Retail Group